Whimsocal Studios Launches as a New House of Happy Brands
Whimsocal Studios has emerged as an exciting new parent company dedicated to creating joyful and functional brands that resonate with modern consumers. This innovative organization aims to enhance everyday life through thoughtful design and high-quality products.
A Fusion of Celebratory Brands
Whimsocal Studios combines the strengths of several beloved brands, including Orange Circle Studio, Studio Oh!, and JuJuBe, into a single integrated entity. This strategic union allows the company to better understand and meet the needs of its customers. The vision is clear: to offer meaningful solutions for planning, parenting, gifting, and celebrating life’s special moments.
Commitment to Creativity and Connection
Founded in Southern California, Whimsocal prides itself on its roots in creativity and community engagement. The legacy of Orange Circle Studio demonstrates this commitment through its innovative planners and calendars, designed based on extensive consumer research. This creative ethos is also reflected in Studio Oh!'s charming stationery and lifestyle offerings, as well as JuJuBe's stylish yet functional parenting products.
Merging for a Greater Cause
In a significant move for its growth, Whimsocal Studios has merged with Bella Tunno, a brand renowned for its high-quality baby-feeding products. Bella Tunno is not just about beautiful design; it operates with a mission to end childhood hunger. Through its impactful model, known as 'buy one, feed one,' it has provided over 15 million meals to children in need. This partnership underscores Whimsocal's dedication to purpose-driven design that makes a positive impact.
Elevating Everyday Products
Whimsocal Studios' merger with Bella Tunno signifies a new chapter in its evolution. The company continues to uphold its investment in core brands while also branching out to meet the ever-changing expectations of consumers. In March 2026, Whimsocal will launch a new stationery brand named Saturday Sundae, designed to speak to a fresh generation with a playful approach.
A Vision for the Future
Headquartered in Southern California, Whimsocal maintains showrooms in key locations, including Atlanta, Dallas, Las Vegas, Toronto, and Minneapolis. The leadership team, primarily composed of women with extensive expertise in various sectors, including design and retail, is led by Chief Executive Officer Kelly Carioti. Together, they are committed to fostering an environment where creativity can flourish and consumers can find joy in everyday products.
Embracing a Bigger Dream
As remarked by Kelly Carioti, the vision of Whimsocal Studios is not just about creating brands, but rather building a portfolio that ignites joy, addresses real needs, and transforms the mundane into the magical. With this ambitious endeavor, Whimsocal hopes to resonate deeply with families and individuals seeking more from their daily experiences.
Frequently Asked Questions
What is Whimsocal Studios?
Whimsocal Studios is a new parent company that combines several creative brands focused on providing joyful and functional products for everyday life.
What brands are included under Whimsocal Studios?
Whimsocal Studios includes notable brands like Orange Circle Studio, Studio Oh!, JuJuBe, and Bella Tunno.
What is the mission of Bella Tunno?
Bella Tunno aims to end childhood hunger through its 'buy one, feed one' model, which has already provided over 15 million meals to children.
When will the new brand Saturday Sundae launch?
Saturday Sundae is set to launch in March 2026, appealing to a new generation with its playful stationery products.
Who leads Whimsocal Studios?
Whimsocal Studios is led by CEO Kelly Carioti and a women-driven leadership team with extensive experience in the industry.
