Which Gift Yields a Higher Return: GameStop or Video Games?

GameStop and Its Impact on Holiday Gifting

During the Christmas season, video games and consoles consistently top the lists of sought-after gifts for children, teenagers, and even adults. As the holidays approach, consumers flock to GameStop Corporation (NYSE: GME), one of the mainstays in the gaming industry, seeking the latest titles and gaming systems.

Evaluating Christmas Gifts: Games vs. Investments

Historically, parents and friends face a dilemma regarding whether to buy physical gifts or invest in stocks. This year, as we look back over previous holidays, we analyze the merits of purchasing either a game or GameStop stock.

The Allure of Instant Gratification

A trip to a GameStop store around the holidays showcases a wide range of new game releases, often priced around $69.99. Although kids relish the joy of unwrapping and playing with these new games on Christmas Day, there are financial considerations to keep in mind.

Value Depreciation of Video Games

It’s essential to recognize the reality that video games often experience a rapid depreciation in value. With each new iteration of popular franchises being released, older games quickly fall out of favor in the eyes of consumers. The introduction of new consoles further exacerbates this decline, diminishing the resale value of older titles.

Stock as a Gift: A Different Perspective

Instead of traditional gifts, gifting stocks in public companies can present a unique alternative. However, younger relatives might not fully grasp the significance of investments or the potential wealth they might generate over time.

Comparing Financial Outcomes

The last Christmas highlighted an interesting scenario. A $69.99 purchase for a new video game would have bought approximately 2.22 shares of GameStop stock, which had a trading price of $31.59 on December 24. Even if the stock has faced fluctuations, many might wonder if they would have been better off receiving stocks rather than video games.

Stock Performance Over Time

To truly assess the investment landscape, we explore how a similar investment in GameStop stock would have fared over the past several Christmases:

• 2019: $1.52 per share — 46.05 shares would be worth $979.94 today (+1,300.1%).
• 2020: $5.59 per share — 12.52 shares now worth $266.43 (+280.7%).
• 2021: $38.75 per share — 1.81 shares now worth $38.52 (-45%).
• 2022: $20.62 per share — 3.39 shares currently valued at $72.14 (+3.1%).
• 2023: $17.20 per share — 4.07 shares valued at $86.61 (+23.7%).
• 2024: $31.59 per share — 2.22 shares currently worth around $47.24 (-32.5%).

Periods of Divergent Performance

Despite GameStop's stock dropping by 30.6% year-to-date in 2025, it’s clear that over the past six Christmases, investing in GME would have yielded a more favorable return compared to traditional gaming gifts.

• Investing $419.94 in GameStop stock instead of purchasing video games would have resulted in a substantial $1,490.88 today, reflecting a +255% return.

The Uncertain Future of GameStop Stock

As we look ahead to 2026 and beyond, the trend is uncertain. Will GameStop’s stock price continue to rise, or will it stagnate? Only time will tell whether opting for shares this Christmas will outperform traditional gaming gifts.

Frequently Asked Questions

1. Why are video games popular Christmas gifts?

Video games are exciting and provide immediate enjoyment for both children and adults, making them a favored choice during the holiday season.

2. How does buying GameStop stock compare to purchasing video games?

Buying GameStop stock could potentially yield greater financial returns over time, as showcased in the analysis of past investments.

3. Are video games a good long-term investment?

Typically, video games depreciate quickly as new versions are released, making them less ideal for long-term investment.

4. What was GameStop's stock price on Christmas last year?

On December 24, the stock price for GameStop was $31.59.

5. What should I consider when choosing gifts this season?

Consider the potential long-term value of gifts. Investing in stocks like GameStop might provide better returns compared to conventional gifts.