West Fraser's New Leadership at the American Wood Council
The American Wood Council (AWC) has recently made significant leadership changes that will steer the organization’s direction into the future. With a focus on promoting the interests of the wood products sector, Sean McLaren, who leads West Fraser as President and CEO, has stepped into the role of Board Chair for a two-year term. His tenure officially commences soon, marking an exciting period for the council and the industry.
New Leadership Team for AWC
Joining McLaren in leadership positions are Derek Ratchford, the CEO of SmartLam, who has been elected as the First Vice Chair. In addition, Ashlee Cribb, Vice President of Wood Products at PotlatchDeltic, has taken on the role of Second Vice Chair. This newly formed team is set to start their terms in early 2026 and is tasked with advancing AWC’s mission of advocating for the wood products industry.
Appreciation for Past Leadership
In a statement, AWC President and CEO Jackson Morrill expressed his gratitude towards the outgoing officers. He highlighted their unwavering commitment and extensive knowledge of the industry. Their contributions are pivotal for guiding AWC towards beneficial policies and practices that support the wood products sector.
New Board Members Elected
The election of McLaren and the new vice chairs also saw the introduction of three new board members. Will Lampe, who leads Lampe and Malphrus Lumber, has been appointed to represent the Lumber Segment. Craig Sichling from LP Building Solutions will serve the Structural Panel Segment, while Charles McRae, the owner of Rex Lumber, takes a vital position on the Environmental Committee. With these fresh faces, the AWC board is looking to harness diverse perspectives for strategic growth.
Strengthening the Wood Products Sector
As the wood products industry continues to evolve, having a board that comprises leaders from various segments is crucial. Morrill emphasized that this board has the expertise and enthusiasm necessary to tackle the current challenges and opportunities in the industry. Their varied backgrounds enable them to address intricate issues while advocating for innovation and sustainability.
The Role of the American Wood Council
The AWC represents a substantial portion of the structural wood products industry, accounting for approximately 87.5 percent of it. The organization is deeply committed to the well-being of nearly 465,000 individuals whose livelihoods depend on the wood industry. By championing technology, standards, and best practices, AWC aims to enhance the use of wood products and highlight their remarkable sustainability attributes.
Commitment to Education and Advocacy
AWC plays a significant role in educating design professionals, code developers, and fire officials about the benefits of wood products. As respected thought leaders in this sector, they provide credible resources and insights, fostering a greater understanding of how wood products can be utilized effectively in construction and design.
Conclusion
With West Fraser’s Sean McLaren at the helm of AWC, along with the newly appointed leadership team, the organization is well-positioned to navigate upcoming challenges in the wood products industry. This new era is characterized by a collaborative approach to advocacy and a strong focus on education, ensuring a brighter future for the community reliant on wood products.
Frequently Asked Questions
Who is the new Chair of the AWC Board?
Sean McLaren, President and CEO of West Fraser, has been elected as the new Chair.
When does the new leadership team at AWC take office?
The new leadership team will officially start their terms on January 1, 2026.
Who are the other members of the new AWC leadership?
Derek Ratchford from SmartLam as First Vice Chair and Ashlee Cribb from PotlatchDeltic as Second Vice Chair are part of the leadership team.
What is the primary focus of the American Wood Council?
The AWC is focused on advocating for the wood products industry and promoting sustainability and best practices.
How many people does the AWC represent in the industry?
The AWC represents nearly 465,000 individuals working in the structural wood products industry across the country.
