West Cary Group wins contract with the Virginia Department of Health
West Cary Group has been awarded a marketing and communications contract with the Virginia Department of Health (VDH). The work aligns with the agency’s push deeper into the public sector and leans on what it does best: pairing data-driven strategy with clear, effective creative to reach people where it matters.
A partnership with purpose
The news has energized teams at both organizations. Moses Foster, President and CEO of West Cary Group, shared his excitement about the engagement and the chance to bring the firm’s full marketing toolkit to a government partner focused on a vital mission: protecting the health and well-being of Virginians. It’s meaningful work, and the mandate is straightforward—help VDH communicate clearly and consistently with the people it serves.
Inside the Virginia Department of Health
VDH is central to public health in the Commonwealth. The department’s reach is broad: more than 3,300 people working across 35 local health districts and 119 health departments. That footprint supports everything from everyday health guidance to urgent public health response. VDH also earned national accreditation from the Public Health Accreditation Board (PHAB), a recognition that reflects strong systems, rigorous standards, and a commitment to statewide health and wellness.
West Cary Group’s growth path
Now approaching its 17th year, West Cary Group is on the cusp of midsize, with nearly 100 employees spread across 11 states. The firm has steadily expanded its public sector roster, and adding VDH continues that trajectory. Recent work with the City of Richmond Department of Public Utilities and the Philadelphia Water Department shows the range: public service organizations with complex missions that benefit from thoughtful marketing and straightforward communication.
Where creativity meets analytics
Debra Fitzgerald, Executive Creative Director, points to the agency’s growing list of public sector clients as proof that its formula works. Creative craft, strong analytics, and digital engineering aren’t kept in separate lanes—they’re designed to inform one another. That blend helps teams build campaigns that can be measured, improved, and scaled. In short: ideas guided by data, and data made usable by clear, human-centered creative.
About West Cary Group
Founded in 2007 by Moses Foster, West Cary Group is a full-service, minority-owned agency that brings advertising, technology, and communications under one roof. The team operates as a delivery engine across the customer journey—turning insight into creative, creative into experiences, and experiences into results. The agency focuses on marrying award-winning creativity with precise data analysis to produce outcomes clients can see. Capabilities include digital advertising, brand marketing, web development, and mobile application development, along with related services that help organizations plan, build, and optimize their outreach. Different clients, similar goal: make the message clear and make it count.
Frequently Asked Questions
What does this contract between West Cary Group and VDH cover?
The engagement centers on marketing and communications support for the Virginia Department of Health, including managing and expanding outreach and building public awareness campaigns that help VDH connect with Virginians.
Why is VDH a significant partner?
VDH oversees public health across the state through 35 local health districts and 119 health departments staffed by more than 3,300 people, and it holds national accreditation from the Public Health Accreditation Board (PHAB). That scope makes consistent, clear communication essential.
Who leads West Cary Group?
Moses Foster serves as President and CEO. He founded the agency in 2007 and continues to guide its growth in both the public and private sectors.
What services does West Cary Group provide?
The agency offers full-service support across advertising, technology, and communications, including digital advertising, brand marketing, web development, and mobile application development—supported by analytics and digital engineering.
How established is West Cary Group?
The firm is approaching its 17th year of operation, with nearly 100 employees working across 11 states and a growing roster of public sector clients, including VDH.
