Waterloo Turf Welcomes Taylor Blom as VP of Franchise Development
Premier Synthetic Turf Franchise Adds to Key Executive Lineup
Waterloo Turf, a leading name in synthetic grass franchises, has made a significant addition to its executive team by appointing Taylor Blom as Vice President of Franchise Development. With a mission to help people reclaim their weekends, Waterloo Turf is in an exciting phase of growth.
Blom, who boasts nearly 15 years of experience, began his journey in franchising by co-founding Next Door Photos where he successfully scaled the business to almost 100 locations. He later founded Surv Lakeshore, which offers home services to assist families with various projects.
Tim Lovett, CEO of Waterloo Turf, expressed enthusiasm over this new appointment, stating, "Taylor brings strong leadership, deep experience in franchise growth, and a passion for helping others succeed. We’re thrilled to have him as part of our team, and we look forward to the positive changes he will bring to the company." Under Blom's leadership, Waterloo Turf aims to enhance its growth strategies and broaden its national presence.
In his role, Blom is committed to creating a best-in-class development system that attracts and supports the right franchise partners. He envisions Waterloo Turf becoming the top choice for artificial turf installation and maintenance by not only offering high-quality products but also by fostering a dynamic and supportive franchisee community.
“Joining Waterloo Turf at this pivotal moment is incredibly exciting for me. This brand has all the necessary elements to take over the nationwide turf market, and I am eager to work with potential franchise owners to turn this vision into reality,” noted Blom. He aims to build on the firm foundation laid by the team and focus on sustainable growth.
Since launching its franchise opportunity in late 2024, Waterloo Turf has attracted significant interest, currently with 32 territories under development. With a valuable established footprint in various states, the company plans to expand into key metropolitan regions, particularly in the Sunbelt, to further its growth.
Waterloo Turf’s leadership team combines expertise in both franchising and turf management, supported by investors with over six decades of collective experience in the franchise industry. The franchise model utilizes proven operational processes and continuous corporate assistance to ensure franchisee success. Notably, Waterloo Turf seeks franchisees who embody a “team captain” mentality and offers a special 10% discount to veterans and ex-NCAA athletes.
For those interested in learning more about franchise opportunities, additional information can be found on their website.
About Waterloo Turf
Founded in 2021, Waterloo Turf presents a unique opportunity for potential franchisees to break into the booming turf market with minimal upfront costs and overhead. The company provides services for both residential and commercial projects, delivering top-tier turf solutions suitable for luxury residences, commercial properties, dog parks, daycares, and educational institutions. Waterloo Turf cultivates a lifestyle centered around the motto "Getting your Saturdays Back," encouraging families and friends to spend quality time outdoors.
Frequently Asked Questions
What is the role of Taylor Blom at Waterloo Turf?
Taylor Blom has been appointed Vice President of Franchise Development, where he will focus on expanding the brand's footprint and supporting franchise owners.
How long has Waterloo Turf been operating?
Waterloo Turf was founded in 2021 and began franchising in December 2024.
What makes Waterloo Turf unique in the market?
Waterloo Turf’s blend of high-quality turf solutions and a supportive franchisee community makes it a compelling choice in the synthetic turf industry.
How many territories does Waterloo Turf currently have under development?
Waterloo Turf has 32 territories currently under development, showing significant interest from potential franchisees.
Does Waterloo Turf offer any discounts for franchisees?
Yes, Waterloo Turf provides a 10% discount for franchise owners who are either ex-NCAA athletes or ex-military personnel.
