Wanda Hoegren Joins Gotcha Covered as Brand President
Five Star Franchising has appointed Wanda Hoegren as the new Brand President for Gotcha Covered, a well-regarded provider of custom window treatments. This appointment comes on the heels of a year marked by strong growth under her leadership as VP of Operations.
Building on Recent Growth
Hoegren, a seasoned franchise professionalism, has been instrumental within the Five Star Franchising platform since her appointment in 2024. During her tenure as VP of Operations, she contributed significantly to expanding Gotcha Covered's reach, which now boasts over 160 franchise locations across the continent.
Wanda's Vision for the Future
“In her new role, Wanda will set strategic directions for Gotcha Covered,” stated Chad Jones, COO and Co-founder of Five Star Franchising. He noted that her firsthand experience in the operational trenches equips her with unique insights into the needs of franchisees and their customers.
Her promotion to Brand President reflects the commitment to innovation and operational excellence within Gotcha Covered. Hoegren is poised to enhance the company's national brand presence, focusing on cultivating a strong franchise network while ensuring customer satisfaction.
A Dual Focus on Franchisee Support and Consumer Happiness
Hoegren's strategic approach encompasses all operational aspects—from financial reviews to marketing techniques and exceptional customer service. As a leader, her goal is to foster a culture where franchise owners thrive so that consumer experiences remain positive and impactful.
Goals and Growth Strategies
“I believe that Gotcha Covered is on the brink of tremendous growth,” said Hoegren. “My mission is to enhance our brand, streamline operational efficiencies, and implement strategies that will foster our expansion.” She is enthusiastic about collaborating with both the internal team and the broader franchise community to maximize their potential.
Gotcha Covered's Unique Offerings
The offerings from Gotcha Covered play an essential role in its success. They provide a comprehensive lineup of window treatments including blinds, shades, custom drapery, and even motorized solutions that integrate seamlessly into smart home systems. This versatility has made Gotcha Covered a trusted name for homeowners and small businesses alike.
Recognized in various industry publications, the brand was featured in Entrepreneur's Top Franchises Under $150k, marking it as a valuable opportunity for aspiring franchise owners looking for a low-cost entry point into the business.
About Gotcha Covered
Founded in 2009 and acquired by Five Star Franchising in 2021, Gotcha Covered has rapidly expanded across North America, reflecting a growing appetite for its custom window treatment solutions. Their commitment to customer satisfaction is evident in their impressive 99% positive reviews. Franchising opportunities with Gotcha Covered provide an excellent pathway for individuals looking to invest in a flourishing marketplace.
About Five Star Franchising
Five Star Franchising is a dynamic platform of home service brands, with a footprint of over 1,500 locations in North America. The commitment to provide substantial support and industry-leading tools to franchise owners sets Five Star apart in the franchising landscape.
These core values—notably represented in their DRIVE ethos—empower their franchise owners to maximize their potential and ensure robust growth while securing their financial independence. The company has achieved recognition in several prestigious lists, underscoring its status as a leader in the home service industry.
Frequently Asked Questions
Who is Wanda Hoegren?
Wanda Hoegren is the newly appointed Brand President of Gotcha Covered, succeeding in her role after previously serving as VP of Operations.
What does Gotcha Covered offer?
Gotcha Covered specializes in providing a variety of custom window treatments, including blinds, shades, and motorized solutions, tailored for both homeowners and businesses.
How many franchise locations does Gotcha Covered have?
Gotcha Covered currently operates over 160 franchise locations, showcasing significant growth in recent years.
What are the future goals for Gotcha Covered?
The primary goals focus on expanding the brand's presence, enhancing operational efficiency, and ensuring customer satisfaction across all franchise locations.
How long has Gotcha Covered been in business?
Gotcha Covered has been in operation since 2009 and was acquired by Five Star Franchising in 2021, allowing for expanded growth and support.
