Walk-On's Sports Bistreaux Chooses New Marketing Partner
Walk-On's Sports Bistreaux, an exciting brand in the sports bar and restaurant landscape, has exciting news. The rapidly expanding concept has officially selected Arm Candy as its new Media Agency of Record (AOR). This partnership aims to refine Walk-On's marketing efforts to draw in more guests, boost brand visibility, and promote sustainable growth across its many locations.
A Dynamic Collaboration
"We are thrilled to welcome Arm Candy to the Walk-On's team," expressed Jerome Elenez, Head of Marketing at Walk-On's Sports Bistreaux. This collaboration capitalizes on Arm Candy's extensive expertise, ensuring they align wonderfully with Walk-On's objectives and key audience demographics. Elenez emphasized that they are the ideal partner to enhance Walk-On's media strategy, optimizing results throughout various markets.
Leveraging Advanced Media Intelligence
Arm Candy, noted for its full-service media intelligence capabilities, brings a new level of innovation to Walk-On's media approach. Utilizing its proprietary platform, CYRIS, Arm Candy will execute effective media strategies tailored to each market. Their real-time data visualization and hands-on optimization capabilities can seamlessly integrate to support Walk-On's ever-growing presence.
Driving Restaurant Engagement
Alysia Ehle, VP of Strategy and Product at Arm Candy, stated, "We can’t wait to bring Walk-On's media data to life with CYRIS, empowering smarter decisions and yielding impressive business outcomes." She emphasized their eagerness to collaborate closely, enhancing customer traffic and engagement with well-honed awareness strategies specific to the restaurant industry.
Strategic Development and Innovation
This alliance marks a pivotal step in Walk-On's marketing evolution, harmonizing with its ambitious growth trajectory. The partnership not only prioritizes innovation but also reflects a commitment to quality advertising. John Lods, CEO and Founder at Arm Candy, noted their history of success with Walk-On's team and expressed excitement about building on past achievements.
About Walk-On's Sports Bistreaux
Recognized as the #1 Sports Bar in America by ESPN, Walk-On's Sports Bistreaux has created a unique blend of food, sports, and community spirit. Founded on the dreams of LSU walk-on basketball players Brandon Landry and Jack Warner, Walk-On's opened its doors in 2003, offering a diverse menu filled with scratch-made dishes, and an array of handcrafted cocktails. Now with almost 80 locations, it leads the charge in nationwide expansion, praised by Entrepreneur for its top franchise positioning.
About Arm Candy
Arm Candy is a full-service media intelligence agency, delivering high-quality media services across all advertising platforms. Boasting a technologically advanced approach powered by CYRIS, the agency prides itself on excellence and efficiency. With its headquarters in Dallas, TX, and a team spread throughout various U.S. time zones, Arm Candy is well-equipped to support clients in their growth journeys.
Frequently Asked Questions
What is the purpose of the partnership between Walk-On's and Arm Candy?
The partnership aims to enhance Walk-On's marketing strategy, elevate brand awareness, and drive guest traffic through innovative media planning and buying.
What expertise does Arm Candy bring to Walk-On's?
Arm Candy brings extensive media intelligence expertise, with a focus on optimizing strategies tailored to Walk-On's key demographics.
What technology does Arm Candy use to support its campaigns?
Arm Candy utilizes its proprietary media intelligence platform, CYRIS, to streamline media strategies and provide real-time data visualization.
How many locations does Walk-On's have?
Walk-On's currently operates over 75 locations across the United States.
What makes Walk-On's unique in the restaurant industry?
Walk-On's is celebrated for its community-centric approach, featuring a menu of scratch-made dishes, exceptional sports viewing experiences, and a roster of passionate franchise partners.
