VSCO Launches Campaign to Celebrate Photographers
This campaign serves as a tribute to photographers and their creative journeys.
VSCO, the Visual Supply Company, known for its role in supporting photographers and fostering creativity, has unveiled its latest campaign titled 'Make it with VSCO.' This initiative honors the artistry and resilience of photographers navigating the modern landscape marked by rapid technological advancements and increasing demands for content.
Highlighting the Creative Process
The 'Make it with VSCO' campaign reintroduces the brand's core values, emphasizing a supportive environment for photographers. Through compelling creator-led stories and visuals, it showcases six diverse creators at various stages of their careers. From emerging talents to seasoned professionals, each individual shares their unique creative journey, focusing on the different paths to achieving confidence in their artistry.
A Love Letter to Creatives
Meagan Kirkpatrick, the VP of Marketing at VSCO, beautifully articulated the essence of the campaign, stating, "To 'make it' as a photographer is to keep going — to create even when no one's watching, to find beauty in the in-between." This heartfelt initiative aims to celebrate those photographers who are continuously reshaping perspectives through their work. The vibrant spirit of creativity is palpable in cities like Los Angeles, where this campaign kicks off.
Innovative Outreach in a Creative Hub
Centered in Los Angeles, renowned for its rich tapestry of creativity within the entertainment, music, and fashion sectors, this campaign utilizes a combination of physical and digital engagements. Launch activities include eye-catching billboards, wheatpasted posters, in-person opportunities, and digital storytelling that resonates with the photography community. 'Make it with VSCO' serves as both a message of encouragement and a call to embrace creative pursuits.
Community Engagement
VSCO invites the creative community to engage through photo walks, live conversations, workshops, and networking gatherings. These activities are designed to cultivate connections, foster learning, and spark innovative ideas among photographers seeking to expand their horizons.
Supporting Photographers Through Tools and Resources
Josh Ulm, VP of Brand & Design at VSCO, emphasized the campaign's dual nature, stating, "The 'Make it with VSCO' campaign is both a call back to our roots and a commitment to photographers that we are with them every step of the way in their creative process." Recent investments have led to improvements aimed at empowering photographers within their creative journeys.
Since its inception in 2011, VSCO has transformed significantly. Originally offering Lightroom film presets, VSCO has now become an essential tool for photographers of all levels. The platform provides various resources, ensuring users have access to educational material, community support, and innovative tools designed to enhance their photography experience. These resources include:
- Canvas: A collaborative AI mood board maker for planning visual projects.
- Capture: A sophisticated camera app offering film-inspired presets and professional tools.
- Workspace: A studio management platform allowing photographers to manage client bookings effectively.
- The Freelance Photographer: A resource emphasizing education and mentorship for budding artists.
- AI Lab: A collection of high-fidelity editing tools powered by artificial intelligence.
These enhancements demonstrate VSCO's commitment to nurturing the creative community. Photographers are encouraged to explore inspiring stories from peers and participate in the broader celebration of creativity at the dedicated VSCO site.
About VSCO
VSCO is on a mission to nurture creativity, providing photographers with necessary tools, community, and exposure essential for growth, both artistically and professionally. With an authentic environment fostering inspiration, opportunity, and connection, VSCO continues to thrive and invite photographers at all stages to join their vibrant community.
Frequently Asked Questions
What is the 'Make it with VSCO' campaign about?
The campaign celebrates photographers and their creative journeys, highlighting the tools and community available through VSCO.
Who are the featured creators in the campaign?
Six diverse creators are featured, each at different stages of their photographic careers, sharing their unique stories and artistic expressions.
How can photographers get involved with VSCO?
Photographers can participate in workshops, photo walks, and community events organized by VSCO to enhance their skills and connect with fellow creatives.
What resources does VSCO provide for photographers?
VSCO offers a range of tools such as a camera app, collaborative platforms, and educational resources tailored for photographers.
When did VSCO start?
VSCO was founded in 2011, evolving from a photo editing tool to a comprehensive creative platform for photographers.
