Vomela Acquires Moss Inc. to Elevate Events Production
The Vomela Companies, a leader in visual communications and experiential events, has announced a major acquisition with Moss Inc., a prominent producer of event and retail graphics known worldwide. This strategic partnership combines the strengths of two giants in the live events and experiential industry into a global powerhouse.
The Strategic Move
With this acquisition, Vomela will incorporate its Fusion events business unit into Moss, rebranding the unified entity as Moss, A Vomela Company. This transformation not only preserves Moss's esteemed brand but also aligns their innovative capabilities under the stewardship of Moss's President and CEO Jason Popp.
About Moss Inc.: A Legacy of Excellence
Since 1955, Moss has set the standard for excellence in the industry with its innovative and award-winning tension fabric architecture and immersive environments. The company has established a strong international presence, working with some of the most recognizable brands in various sectors, including agencies, exhibit houses, and architectural partners across Europe and beyond.
Combined Strengths for Enhanced Client Experiences
Mark Auth, President and CEO of The Vomela Companies, articulated the unique advantages of this merger, stating, "Moss's expert solutions in design and structural engineering align seamlessly with our expansive capabilities in printing, fabrication, and logistics. Together, we aim to deliver unparalleled experiential services globally, boosted significantly by Moss's established operations across Europe and the UK. This allows us to broaden the horizons for our customers across the globe."
The Impact of the Acquisition
Vomela, with over 20 production facilities and a dedicated workforce of over 1,600 across North America, has been a key player in creating memorable brand experiences. Their engagement spans major events like the Macy's Thanksgiving Day Parade and the TCS New York City Marathon, among others. This acquisition enables Vomela to enhance its service offerings, blending Moss's engineering acumen with Vomela's robust production capabilities to elevate the client experience.
A New Era for Both Companies
Jason Popp expressed excitement about the future, stating, "This partnership will allow us to accelerate our commitment to delivering top-tier, sustainable experiential environments. The infrastructures and operational strengths of Vomela will empower us to reach our customers with improved effectiveness and consistency, creating new opportunities for growth and innovation."
Investment and Future Vision
This acquisition marks Vomela's second strategic move since The Riverside Company invested in the firm to support growth through expansion. By bringing Moss back under its umbrella, Riverside reaffirms its belief in Vomela's vision as a leader in the visual communications market, striving for transformative growth and lasting impact.
Craig Kahler of The Riverside Company reflected on the journey, mentioning, "It's fulfilling to witness the return of Moss to our family of companies, as we collectively aim to reshape Vomela into the most influential visual communications entity globally."
Conclusion: A Defining Moment for Vomela
As the companies integrate, Marc Jourlait from The Riverside Company highlighted this milestone by stating, "Today marks a pivotal turning point for Vomela. By merging Fusion with Moss, we craft an unmatched entity ready to redefine brand experiences on a global scale under Jason Popp’s leadership. This expansion underscores our commitment to innovation and excellence in the experiential events arena."
Frequently Asked Questions
1. What is the significance of Vomela acquiring Moss Inc.?
This merger combines two industry leaders to enhance their capabilities in experiential events, creating a more robust organization focused on delivering high-quality brand experiences worldwide.
2. How will this acquisition impact service delivery?
The integration is expected to improve operational efficiency and client offerings by combining Vomela’s and Moss’s strengths in various aspects of event production and experiential design.
3. Who will lead the newly formed company post-acquisition?
Jason Popp will continue as the President and CEO of Moss, now part of Vomela, ensuring a smooth transition and maintaining the brand's reputation while integrating with Vomela’s operations.
4. What is the history of Moss Inc.?
Moss has been recognized for its excellence in event design and production since 1955, becoming a preferred partner for many global brands and design agencies.
5. How does this acquisition align with Vomela's broader strategy?
This acquisition supports Vomela’s long-term growth strategy by expanding its reach in the global market and enhancing its service offerings, positioning it as a leader in visual communications and experiential events.
