Revolutionizing Fashion with Community Engagement
Viva Voce has emerged as a groundbreaking online platform dedicated to plus-size fashion, self-expression, and inclusivity. This innovative community and marketplace is centered around the belief that everyone deserves a voice in fashion, creating a space where diverse bodies can feel valued and represented.
A Vision Rooted in Personal Experience
Founded by Kate Zigrang, an entrepreneur devoted to advocating for marginalized voices, Viva Voce encapsulates her journey as a tall, plus-size woman. Zigrang's experiences of exclusion in the fashion industry inspired her to create a platform that champions body positivity and liberation while fighting against weight-based discrimination. The name 'Viva Voce', translating from Latin to 'with living voice', symbolizes the brand's commitment to uplift underrepresented communities in fashion.
Creating a Space for All
Viva Voce distinguishes itself from traditional fashion markets by fostering genuine connections, where users can engage authentically. The platform has been designed deliberately to move away from algorithmic constraints prevalent in social media, thus encouraging real community building and storytelling which fuels self-expression. Members are welcomed to shape dialogues and collectively mold the fashion landscape, ensuring that it is inclusive and accessible to everyone.
A Diverse Fashion Offering
The marketplace at Viva Voce features a carefully curated selection of independent brands committed to inclusivity and ethical practices. The collection spans sizes from XS to 6X, making it easier for individuals to shop for stylish options without limitations. Renowned brands like Pamut Apparel and ABLE Clothing are just a few examples of partnerships that emphasize sustainability and authentic representation.
Community Pop-Up Events
Building on the success of its Atlanta pop-up, Viva Voce is set to launch an exciting new pop-up location in Brooklyn, New York. Opening its doors on October 16, this innovative retail space will go beyond mere shopping; it will serve as a cultural hub where creativity and community converge. Open until February, this initiative not only celebrates diverse fashion but also invites locals to participate in vibrant community events.
Strategic Growth for Lasting Impact
Viva Voce has partnered with TAU Investment Management to solidify its foundation for sustainable growth. With a wealth of experience in ethical fashion and community-driven ventures, TAU offers the strategic support necessary to expand Viva Voce's mission. According to Oliver Niedermaier, CEO of TAU, the alignment of values and objectives will pave the way for long-lasting success in the fashion industry.
Prioritizing Authenticity Over Trends
As Viva Voce embarks on its journey, its focus remains on reshaping the fashion landscape through authenticity and community engagement. Rather than following fleeting trends, the platform emphasizes the importance of genuine representation and the emotional connection between individuals and their clothing. This commitment aims to create a fashion ecosystem that is honest, human, and resilient.
Connecting with Viva Voce
To dive deeper into the world of Viva Voce and explore its unique offerings, community members can visit their online platform. Stay connected through their social media channels, including Instagram, TikTok, and Facebook, to witness their journey towards transforming the fashion narrative.
Frequently Asked Questions
What is Viva Voce?
Viva Voce is a digital community and marketplace focused on plus-size fashion, promoting inclusivity, self-expression, and sustainable practices.
Who founded Viva Voce?
The platform was founded by Kate Zigrang, who advocates for marginalized voices, and built upon her personal experiences in fashion.
What types of brands are featured on Viva Voce?
The marketplace includes a variety of independent, values-driven brands dedicated to sustainability and authentic representation, offering sizes XS to 6X.
Where is the new pop-up location in New York?
The pop-up will be located in Williamsburg, Brooklyn and aims to create a vibrant hub for fashion and community activities.
How does Viva Voce support community engagement?
By hosting interactive forums, collaborative content creation, and community events, Viva Voce encourages meaningful connections and dialogue among its members.
