Village Farms Unveils Matin Vape in Quebec's Cannabis Market
Village Farms International, Inc. (NASDAQ: VFF) has made headlines with the launch of its first vape product under the Promenade brand, known as Matin. This exciting development represents a significant milestone for Quebec’s cannabis landscape, bringing one of the initial entries into the province’s newly established vape category.
Transforming Consumer Access in Quebec
The cannabis market in Quebec has evolved significantly; however, the introduction of a regulated vape segment has been long awaited. Prior to this, many consumers opted for products from outside the province or unregulated sources, limiting access to desired vape options.
“Our commitment revolves around enhancing consumer experiences,” said Orville Bovenschen, President of Village Farms Canadian Cannabis. “Every product we create is meticulously crafted, ensuring every detail reflects our dedication to quality and safety. The Promenade vapes embody this ethos, providing trustworthy products for vape enthusiasts in Quebec.”
Consumer Research Reinforces Demand
Recent data indicates a robust desire among Quebec cannabis consumers for legal vape products, with a significant 55 percent expressing interest in obtaining such items through authorized channels. This shift is propelled by rising consumer confidence in the safety and quality of legal offerings.
With the introduction of Matin, consumers can now indulge in a premium vaping experience designed to meet elevated regulatory and performance expectations. This product promises to maintain the highest standards, ensuring satisfaction for all users.
Diverse Opportunities in Quebec's Market
Quebec stands as a crucial player in the Canadian cannabis market, contributing to approximately 13 percent of national sales. The province’s cannabis revenue has seen impressive growth, reaching $202 million in a recent quarter, showcasing a 10 percent increase compared to the previous year. The emergence of the vape category is anticipated to drive further growth for both Quebec and the national cannabis sector.
Matin's Distinctive Features
Crafted specifically for the Quebec consumer, the Promenade Matin vape offers a meticulous blend of cannabinoids, specifically THC and CBG, designed to provide an enjoyable, uplifting experience. Its flavor profile features lively citrus notes complemented by a smooth, earthy finish, ensuring it delivers a true-to-flower vaping experience.
Available for purchase starting November 26, 2025, Matin is poised to capture the interest of consumers seeking quality vape options in Quebec.
About Village Farms International
With an extensive history in Controlled Environment Agriculture, Village Farms has built a commendable reputation as a premier producer of plant-based consumer goods. Established as a leading supplier of produce across North America, the company now leverages its agricultural expertise to explore high-growth cannabis opportunities on a global scale.
Pure Sunfarms, Village Farms' wholly owned Canadian subsidiary, stands as one of the world's largest cannabis operations, boasting substantial greenhouse production capacity. Additionally, Village Farms plans to expand its presence in the legal cannabis market internationally, while also investing in cannabis production facilities across Europe and North America.
Village Farms is also increasingly focusing on sustainable energy solutions through its Clean Energy initiative, which converts landfill gas into renewable natural gas, highlighting the company's commitment to environmentally responsible practices.
Frequently Asked Questions
What is the significance of the Matin vape launch in Quebec?
The launch represents a major advancement for the regulated cannabis market in Quebec, allowing consumers access to quality vape products for the first time.
How does the Promenade brand ensure product quality?
Promenade places a strong emphasis on consumer experience, focusing on quality, consistency, and taste to ensure every product is crafted with care.
What are the cannabinoid profiles of the Matin vape?
Matin features a balanced blend of THC and CBG, designed to offer a refined and uplifting vaping experience.
When will the Matin vape be available for purchase?
The Promenade Matin vape will be available starting November 26, 2025, across Quebec.
What role does Village Farms play in the cannabis market?
Village Farms is a leading producer with significant capabilities both within Canada and internationally, focusing on high-quality cannabis and cannabinoid products.
