VideoAmp Enhances Leadership Team for Better Media Measurement
VideoAmp, a company that’s reshaping media measurement, has appointed Jessica Jensen as its new Senior Director of Product Methodology and Analytics. This decision highlights the company's dedication to elevating industry standards in media measurement and compliance.
Background of Jessica Jensen
Jensen comes with a robust background, having spent 16 years at Ernst & Young (EY) in their Consulting Services. In her new role at VideoAmp, she will concentrate on improving audit readiness and spearheading strategic policies to boost transparency, which will enhance the company's presence in the industry.
Focus on Transparency and Quality Measurement
In her position, Jensen will report directly to Adria Jewell, the Senior Vice President of Product Methodology at VideoAmp. Her expertise will be crucial in establishing stringent quality control procedures that comply with industry standards, ensuring that clients receive high-quality media measurement.
Marking a New Chapter at VideoAmp
Jensen expressed her excitement about her new role, stating, "I’m so excited to begin this new journey with the innovative and dynamic team at VideoAmp. I look forward to contributing to the great foundation they’ve already built and working together to deliver the best possible results for our clients.”
Driving Growth in Media Measurement
While at EY, Jensen played a key role in significant audits for the Media Rating Council (MRC) and helped to extend EY's media measurement assurance capabilities. Her established connections with key accreditation organizations will be essential as VideoAmp aims to boost its growth and compliance efforts.
Josh Hudgins, Chief Product Officer at VideoAmp, shared, "We’re thrilled to welcome Jessica to VideoAmp as we continue to build out a rock-solid team devoted to measurement standards and compliance efforts. We’re serious about pursuing MRC accreditation and look forward to accelerating our progress toward this goal with Jessica at the helm.”
Looking Ahead for VideoAmp
With VideoAmp forecasting over $1 billion in guarantees using its currency in the coming year, the company’s growth path is clear. Jensen’s contribution will strengthen VideoAmp’s commitment to high standards, delivering excellent results to a growing client base. The firm has already experienced impressive adoption of its measurement solutions, showing a notable 641% year-over-year growth and achieving 98% coverage within the TV publisher network. It collaborates closely with eleven major agency groups and over a thousand advertisers.
About VideoAmp
VideoAmp is changing the game in media measurement by leveraging advanced, currency-grade big data. Their innovative solutions help clients tap into advanced audience insights and real-time analytics, optimizing media investments across different platforms. This enables media sellers to enhance their inventory's value while helping advertisers achieve superior returns on their investments.
With headquarters in Los Angeles and New York, VideoAmp also has additional offices nationwide, showcasing its strong presence in the media measurement sector. For further details, visit their official website for more information.
Frequently Asked Questions
What is VideoAmp's primary focus?
VideoAmp is dedicated to transforming media measurement to enhance advertising effectiveness through innovative data solutions.
Who has recently joined VideoAmp's leadership team?
Jessica Jensen has joined as the Senior Director of Product Methodology and Analytics, bringing a wealth of experience in consulting and media measurement.
What is Jessica Jensen's experience?
Jessica Jensen has 16 years of experience at Ernst & Young, focusing on media measurement and compliance audits.
What are VideoAmp's expected growth targets?
VideoAmp anticipates securing over $1 billion in guarantees using their measurement currency within the next year.
How does VideoAmp support advertisers?
VideoAmp provides tools designed to help advertisers optimize their media investments and achieve better returns through data-driven insights.
