VideoAmp Unveils Next-Gen Platform for Media Measurement
VideoAmp, a leading tech-first media measurement company, has launched an innovative platform that redefines industry standards. This new platform features a comprehensive suite of APIs and enhanced dashboard experiences designed for seamless reporting and insights. With capabilities in cross-platform planning, audience measurement, outcome measurement, and optimization, VideoAmp offers agencies, brands, and publishers an adaptable solution, all ‘Powered by VideoAmp™’.
Significant Shift in Tech Stack for Enhanced Services
The recent launch represents a pivotal change for VideoAmp as it refines its technology to better assist clients like Paramount, Warner Bros. Discovery, and Yahoo! in navigating a complex media landscape. By leveraging their cutting-edge data and technology engine VALID™, VideoAmp provides clients with unrestricted access to currency-grade data and precise cross-platform measurement through direct API integrations, enabling customized solutions tailored to individual business needs.
Key Features of the New Platform
Among the many benefits of this new platform are:
- Flexible Access: Clients can utilize VideoAmp's full range of solutions through always-on API integrations or user-friendly dashboards for intuitive reporting and insights.
- Seamless Data Integration: With the ability to embed VideoAmp’s currency-grade data into existing workflows, clients can enhance operational efficiency with a streamlined solution.
- Comprehensive Insights: Utilizing industry-leading methodologies and patented technology, clients can extract valuable insights for effective cross-platform campaign planning and measurement.
Client Testimonials and Success Stories
According to Tony Fagan, President of Technology and Strategy at VideoAmp, “Our next-generation platform serves as a toolbox for media businesses, helping clients customize and accelerate their use of our solutions.” He emphasized the commitment to meet client needs, enabling them to cultivate unique workflows that yield improved results.
Empowering Warner Bros. Discovery
VideoAmp currently powers Warner Bros. Discovery’s proprietary first-party data advertising platform, Olli. This platform allows seamless planning, activation, and measurement for Data Driven Video campaigns within WBD's portfolio of premium content. The results have been striking, with Warner Bros. Discovery experiencing a remarkable 166% growth in Data Driven Video campaigns that leverage VideoAmp currency.
Strategic Partnerships and Innovations
Paramount has integrated VideoAmp's advanced targeting platform, Vantage, streamlining audience creation and post-campaign measurement. Travis Scoles, EVP of Advanced Advertising at Paramount, remarked that “VideoAmp’s technology enables us to serve our partners seamlessly in today’s fast-evolving media landscape.” This collaborative effort allows clients to utilize new products without complicating the buying and selling process.
Future-forward Solutions for Publishers and DSPs
Beyond networks, other publishers and DSPs are harnessing VideoAmp's API suite to fuel their programmatic solutions. Notably, Yahoo DSP was the first to incorporate VideoAmp’s measurement and audience capabilities into their tech stack via Yahoo ConnectID, enhancing the effectiveness of advertisers to target audiences accurately and measure CTV campaign performance in real-time.
Introduction of Innovative Campaign Strategies
With this integration, Yahoo DSP advertisers can effectively reach audiences through robust segments. They gain valuable insights on campaign performance and can implement optimizations based on audience exposure, even in a digital landscape where third-party cookies are phasing out.
Learn More About VideoAmp
VideoAmp continues its mission to transform advertising through data-driven insights. By leveraging big data solutions, the company empowers clients to enhance their media investments for higher returns. VideoAmp has experienced impressive growth, achieving 641% YoY growth and covering 98% of the TV publisher ecosystem.
About VideoAmp
Headquartered in both Los Angeles and New York, VideoAmp maintains offices across the United States. They serve over 1,000 advertisers, partnering with 11 agency groups to streamline measurement and currency solutions. If you want to dive deeper into their offerings, visit their website.
Frequently Asked Questions
What is VideoAmp?
VideoAmp is a media measurement company that transforms advertising through currency-grade big data solutions.
What features does the new VideoAmp platform offer?
The new platform provides flexible API access, seamless data integration, and comprehensive insights for effective media planning.
Who are the key clients of VideoAmp?
Key clients include Warner Bros. Discovery, Paramount, and Yahoo!, among others, leveraging VideoAmp's technology for media measurement.
How does VideoAmp improve campaign performance?
VideoAmp enhances campaign performance through detailed insights and data access, allowing for better audience targeting and measurement.
Can other publishers use VideoAmp's technology?
Yes, other networks and DSPs can leverage VideoAmp's APIs for programmatic solutions and marketing innovations.
