Viñas Queirolo Selects Colangelo & Partners as Agency of Record
Viñas Queirolo, a prestigious winery and Pisco producer from Peru, has chosen Colangelo & Partners as its agency of record. This decision marks a significant step in their efforts to expand their presence and influence in the U.S. market. The collaboration aims to develop a strategic integrated communications program that will not only highlight the unique offerings of Peruvian wines but also establish Viñas Queirolo as a leader in the fine wine industry.
Enhancing Communication Strategies
The partnership focuses on showcasing the rich heritage and quality of Peruvian wines and spirits to American consumers. CEO Santiago Queirolo Targarona expressed enthusiasm for engaging with wine lovers in the U.S., emphasizing the winery's commitment to interpreting the diverse terroirs of Peru.
The Legacy of Viñas Queirolo
Founded in 1880 by Santiago Queirolo Raggio, the winery traces its roots back to when a Genoese immigrant sought new opportunities in Peru. What began as a small artisanal production quickly grew into a thriving family business. The winery has passed from one generation to the next, with significant transformations occurring under the leadership of Santiago’s descendants. The commitment to producing competitive Peruvian wines on the international stage remains a guiding principle.
Modernization and Growth in Specialty Wines
The third generation of the Queirolo family focused on modernizing operational processes and expanding their vineyards, particularly in the Ica Valley. This expansion led to the creation of "Intipalka," a premium label named after the Quechua phrase for 'valley of the sun.' These high-altitude vineyards benefit from extreme climatic conditions that contribute to the complexity and quality of their wines. Viñas Queirolo now offers an array of wines and Piscos that resonate with both local and international palates.
Consultation from Industry Leaders
To further enhance their wine production, the winery has enlisted the help of esteemed enologists from Bordeaux, including Jacques Blouin. Their expertise has proven invaluable in optimizing winemaking techniques. Renowned Argentinian consultant Alejandro Sejanovich also partners with Viñas Queirolo, ensuring that the production methods maintain the highest standards.
A Partnership Focused on Growth
Colangelo & Partners, recognized for its expertise in fine wines and spirits, is excited to collaborate with Viñas Queirolo. Carlos de Jesus, Partner and President of Colangelo & Partners Europe, noted the increasing visibility and appeal of Peruvian wines in the emerging market. They view this partnership as a pivotal moment in introducing American consumers to the rich wine tradition of Peru.
Availability of Viñas Queirolo Products
Viñas Queirolo products, including Intipalka and Santiago Queirolo wines and Piscos, are now available at various retailers across the nation. Consumers eagerly exploring these unique offerings can find them at local outlets such as Total Wine & More.
About Viñas Queirolo
Viñas Queirolo continues the legacy of Santiago Queirolo Raggio, who began crafting wines for local communities over a century ago. The winery has grown immensely, controlling vineyards across the fertile Ica and Cañete Valleys, now helmed by the dedicated third generation of the family. Their focus on quality and innovative techniques has elevated the brand, making it a key player in Peru’s wine landscape.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine, and spirit communications, leveraging extensive industry relationships to enhance brand visibility. They provide insights into retail distribution and develop strategic marketing programs aimed at boosting client presence in competitive markets. With notable achievements, including multiple awards for digital marketing excellence, they are well-equipped to drive Viñas Queirolo's message home.
Frequently Asked Questions
What is the main goal of the partnership between Viñas Queirolo and Colangelo & Partners?
The main goal is to enhance the presence of Peruvian wines and spirits in the U.S. market, helping to establish Viñas Queirolo as a leading brand in fine wines.
Who founded Viñas Queirolo and when?
Viñas Queirolo was founded by Santiago Queirolo Raggio in 1880 when he immigrated to Peru from Italy seeking new opportunities.
What is the significance of the 'Intipalka' label?
Intipalka, translating to 'valley of the sun' in Quechua, is Viñas Queirolo’s premium label reflecting the high-quality wines produced in the Ica Valley.
Who are some key consultants involved in the winemaking process?
Viñas Queirolo collaborates with renowned Bordeaux enologists and consultants such as Jacques Blouin and Alejandro Sejanovich to enhance their viticulture and winemaking techniques.
Where can consumers find Viñas Queirolo wines and Piscos?
Consumers can find Viñas Queirolo products at various retailers nationwide, particularly at Total Wine & More.
