Viarae Prosecco Recognized for Innovation in the Wine Industry
Viarae, a remarkable partnership between GALLO and acclaimed actress Issa Rae, has been celebrated as Innovator of the Year at the prestigious Wine Star Awards. This award from Wine Enthusiast marks a significant acknowledgment of Viarae's commitment to reshaping the wine industry with its unique style and cultural resonance.
Crafting an Authentic Wine Experience
Viarae is not just another brand in the wine sector; it is a deeply personal project for Rae. She strives to ensure that the label genuinely embodies the excitement, commitment, and authenticity that she represents. It is more than just wine; it is a cultural statement celebrating individuality and inclusion.
Viarae – The Top Choice in Premium Prosecco
Currently, Viarae stands tall as the #1 Prosecco in the Ultra-Premium+ segment, captivating a diverse audience and drawing new consumers into the category. Rae's innovative approach has undoubtedly paved the way for a fresh perspective on enjoying fine sparkling wines.
The Inspiration Behind Viarae
Issa Rae emphasizes that Prosecco has always been her signature drink, both in her personal life and on-screen. In her hit show "Insecure," Prosecco was a prominent feature, and she noticed fans were mimicking her character's affinity for the bubbly. This inspired her to create Viarae, a Prosecco that aligns with her taste and vision.
A Wine Crafted for Celebration
Viarae Prosecco is characterized by its bright, crisp, and lively palate, offering a refreshingly refined experience. Its versatility allows it to shine on its own or complement cocktails, inspired by Rae's personal enjoyment of sparkling wine. From its launch, the brand has successfully attracted attention with consistent growth.
Expansion and Future Plans
Since its debut, Viarae has quickly made a mark. It plans to further expand its portfolio by introducing a Prosecco Rosé, building on the success established so far. The commitment to quality and style continues to be at the forefront of Rae's vision.
Behind the Brand's Success
According to Beth Orozco, Vice President of Marketing at GALLO, the success of Viarae is attributed to Rae's engaging spirit coupled with the unique characteristics of the wine itself. Viarae embodies a blend of passion and authenticity, which resonates with consumers who crave genuine experiences in the wine segment.
Learning About Viarae Prosecco
Viarae Prosecco D.O.C. is crafted from 100% Glera grapes sourced from the esteemed La Marca cooperative in Treviso, Northern Italy. It is available nationwide at select retailers, embodying the sophisticated taste that Rae aimed to provide with her branded product.
Recognition and Future Events
The Wine Star Award recognition will not only feature Viarae in the Best of the Year issue of Wine Enthusiast but will also culminate in a grand celebration at a black-tie gala. This event will honor all award winners, showcasing the innovation and creativity that the wine industry represents.
Frequently Asked Questions
What is Viarae Prosecco?
Viarae Prosecco is a sparkling wine co-created by Issa Rae and GALLO, designed to be an authentic representation of Rae's personality and taste.
What awards has Viarae Prosecco received?
Viarae was named Innovator of the Year in the 25th Annual Wine Star Awards by Wine Enthusiast.
What is unique about Viarae's taste?
Viarae Prosecco is known for its bright and crisp palate, making it ideal for casual sipping or as a cocktail ingredient.
Where can I buy Viarae Prosecco?
Viarae Prosecco is available at select national retailers and on-premise establishments across the country.
Are there plans to expand Viarae's product line?
Yes, Viarae plans to expand with a Prosecco Rosé, further enhancing its offerings in the sparkling wine market.
