Viamedia Expands Its Advertising Network
Viamedia, a leading independent advertising firm in the U.S., has recently expanded its reach by signing agreements with six additional service providers, enhancing its network to an impressive total of 93 providers. This move empowers local advertisers across 74 designated market areas (DMAs), covering 28 states. By increasing its operational footprint, Viamedia aims to support small and medium-sized businesses in effectively marketing their products and services.
Empowering Local Businesses
According to David Solomon, CEO of Viamedia, these new deals exemplify the company's commitment to local businesses, providing them with the tools necessary to harness their advertising potential. The focus is on practical, innovative solutions that cater to the complexities of modern media. By utilizing advanced advertising strategies, local businesses can now forge deeper connections with their target audiences.
Innovative Solutions for Unique Challenges
Understanding local markets can be tricky, especially with the rapid changes in consumer behavior today. Viamedia's strategy involves adapting to these shifts and helping businesses optimize their advertising strategies. This adaptability is key in driving measurable growth while also promoting economic prosperity within the communities they serve.
Details of the New Agreements
Through these agreements, Viamedia will oversee advertising sales for notable providers such as Nex-Tech, Tri-County Telephone Association, North Central Telephone Cooperative, Bristol Tennessee Essential Services, TruVista, and Paragould Municipal Utilities. This collaboration opens new doors for businesses located in Arkansas, Georgia, Kansas, Tennessee, and other regions, giving them access to state-of-the-art advertising solutions.
Comprehensive Advertising Management
Viamedia excels in operational management, overseeing various aspects of advertising sales from local to national campaigns. Their partnerships are designed to include ready-to-use sales tools, extensive training, insightful research, automation, and strategic marketing. Furthermore, their specialized sales management team focuses on efficiently handling market shares and multi-platform advertising capabilities.
About Viamedia
As the country’s largest independent advocate for advertisers, Viamedia proudly places over a million ads daily across over 220 zones nationwide. Their expansive reach allows them to serve more than 6,000 advertisers, ensuring they have easy access to a diverse array of TV audiences. Viamedia's mission is to simplify advertising in a fragmented media landscape, offering audience-based local video advertising solutions that seamlessly integrate linear TV with digital platforms.
The company's offerings include a range of impression-based digital products, encompassing streaming, mobile, display, email, search, social media, and more. With headquarters in Lexington, Kentucky, Viamedia’s success rests on a combination of skilled personnel, optimized processes, and proprietary technology. Their dedication to local businesses reaffirm their position as a formidable player in the advertising industry.
Frequently Asked Questions
What does Viamedia do?
Viamedia manages advertising sales for digital and linear media, empowering local businesses with innovative advertising strategies.
How many providers are in Viamedia's network?
Viamedia's network has expanded to include 93 service providers across 74 designated market areas.
What new agreements has Viamedia signed?
Viamedia has signed agreements with six new providers, including Nex-Tech and Tri-County Telephone Association.
Where is Viamedia headquartered?
Viamedia is headquartered in Lexington, Kentucky.
How many ads does Viamedia place daily?
Viamedia places over one million ads each day across more than 220 zones nationwide.
