Viamedia Expands Its Advertising Network with New Agreements
Viamedia, recognized as the largest independent advertising digital and linear representative firm in the country, has recently made significant strides to enhance its advertising capabilities. With exciting new agreements in the pipeline, Viamedia is set to expand its total reach to an impressive 88 service providers spanning 73 designated market areas (DMAs) across 27 states.
Strategic Partnerships
These new partnerships include collaborations with prominent companies such as TruVista, Pineland Telephone, Star Communications, i3 Broadband, and Ritter Communications. In particular, Viamedia will take charge of advertising sales operations for these businesses within their respective regions. This expanded network underscores Viamedia's commitment to facilitating local economic development through targeted advertising solutions.
Empowering Local Businesses
By actively managing advertising sales for these companies, Viamedia aims to empower local businesses in areas like Albany, Savannah, Raleigh, Peoria-Bloomington, and Memphis. Utilizing a multifaceted advertising approach, Viamedia ensures that businesses gain access to impactful advertising that maximizes their reach and effectiveness.
Driving Measurable Growth
David Solomon, CEO of Viamedia, expressed that these agreements highlight their dedication to helping local businesses thrive. "By connecting businesses to the right audiences with precision and impact, we are contributing to their overall success," he stated. This strategic approach allows Viamedia to deliver advanced advertising solutions that drive measurable growth, enabling clients to compete effectively in an increasingly fragmented media landscape.
Comprehensive Advertising Solutions
Viamedia specializes in comprehensive operational management, addressing all facets of the advertising sales business. These include regional and national sales strategies tailored to meet the unique needs of the companies they partner with. Their full-service model encompasses immediate access to essential sales tools, training, research, automation, and specialized marketing services.
Enhancing Advertiser Experience
This robust support framework not only facilitates the efficient sale of advertising slots but also empowers partners to capitalize on fractionalized market shares with multi-platform insertion capabilities. Viamedia's commitment to innovation in advertising guarantees that businesses can reach their audiences effectively and efficiently.
About Viamedia
Viamedia prides itself on being the leading independent advocate for the advertising needs of video service providers. The company's operations involve placing over 1 million advertisements daily across more than 130 zones in 27 states, effectively serving 73 markets nationwide. By aggregating diverse TV audiences, Viamedia provides a single point of sale to over 6,000 advertisers, including local, regional, and national businesses.
The company’s mission revolves around simplifying the advertising process in a segmented media marketplace. Their offerings include a comprehensive suite of audience-led and impression-based video advertising solutions, which bridge the gap between traditional linear TV and digital programmatic advertising.
Headquartered in Lexington, Kentucky, Viamedia continues to innovate with a complementary array of digital products that span streaming, mobile, display, email, search, social media, and more. Their success is attributed to a dedicated team, streamlined processes, and proprietary software designed to enhance the advertising experience.
Frequently Asked Questions
What new partnerships has Viamedia announced?
Viamedia has announced new partnerships with TruVista, Pineland Telephone, Star Communications, i3 Broadband, and Ritter Communications.
How many service providers does Viamedia now serve?
With recent agreements, Viamedia's total reach has expanded to 88 service providers across 73 designated market areas.
Who is the CEO of Viamedia?
The CEO of Viamedia is David Solomon, who emphasizes the company's commitment to helping local businesses grow.
What types of advertising solutions does Viamedia offer?
Viamedia provides a range of advertising solutions including regional and national sales management, training, and advanced advertising tools.
Where is Viamedia headquartered?
Viamedia is headquartered in Lexington, Kentucky, where it continues to develop innovative advertising solutions for its partners.
