VERB Launches a Bold New Brand Identity
The award-winning agency unveils a new visual identity and positioning, igniting the next phase of brand experience excellence.
In 2018, Shannon Jones and Yadira Harrison embarked on a journey to create VERB, an innovative experiential agency fueled by referrals. Over the years, VERB has distinguished itself with groundbreaking work for prestigious brands in hospitality, media, and entertainment. As they celebrate their seventh anniversary, VERB is embarking on a transformative chapter featuring a striking new brand identity and expanded vision.
A Moment of Growth and Evolution
This rebrand symbolizes a significant transformation for VERB. After a year of remarkable achievements, including award-winning campaigns and key new hires like Executive Creative Director Kindra Meyer and Head of Marketing & Growth Kelle Coleman, the agency is shifting from a referral-only model to a full-service brand experience hub. VERB aims to deliver top-tier builds, engaging activations, and pioneering integrated campaigns.
“While we're no longer by referral only, we're still for visionaries only,” stated co-founder Shannon Jones. “VERB has thrived through referrals, but this rebrand marks a turning point—an opportunity to proactively connect with brands that share our bold vision.”
Meet the New VERB
VERB is a vibes-first brand experience agency driven by the concept that their actions spark cultural reactions. Each initiative reflects the brand's essence and aims to impact people, culture, and clients profoundly. The agency's new identity echoes its roots as trendsetters and cultural influencers, with an updated website as well as refreshed LinkedIn and Instagram accounts.
The reimagined design, spearheaded by Kindra Meyer, encapsulates VERB's energetic, joyful, and diverse spirit through vivid motion, innovative 3D design, varied iconography, and an expanded color palette that prominently features the signature VERB green, now affectionately termed "Been Brat." Collaboration remains integral to their identity, fostering a dynamic system ready to evolve with artist collaborations and merchandise releases planned for the future.
“Our new branding finally matches the brilliance, culture, joy, and diversity that define this agency,” affirmed co-founder Yadira Harrison. “It’s way past time to step into the spotlight. We’re moving away from the understated, the 'secret sauce,' and the subtle hints. We’re boldly owning our work and our impact.”
Looking Ahead
VERB has recently secured a strategic partnership with CookUnity, a chef-crafted meal delivery service, set to unveil a unique experience soon. Additionally, an exciting client collaboration is on the horizon, with more details to follow in the upcoming months. Beyond client-focused projects, VERB is poised to launch its experience incubator alongside proprietary initiatives aimed at redefining brand engagement and enhancing cultural significance.
About VERB
Since 2018, VERB has been a beacon of innovation in the brand experience arena, creating resonant work that connects with audiences profoundly. With operations in both Los Angeles and New York, they’ve generated significant results for well-known brands such as Airbnb, Amazon, NBA, and others. The agency has consistently been recognized as a leading brand experience firm by industry sources. To learn more about VERB and their groundbreaking projects, visit their official site or connect via social media.
Frequently Asked Questions
What prompted the rebranding of VERB?
The rebranding reflects VERB's evolution from a referral-only agency to a full-service brand experience company, enhancing its position in the industry.
Who are the key figures behind the new brand identity?
Co-founders Shannon Jones and Yadira Harrison, alongside Executive Creative Director Kindra Meyer, played vital roles in shaping the new brand identity.
What can clients expect from VERB's new offerings?
Clients can look forward to comprehensive branding solutions, innovative activations, and fully integrated campaigns that leverage the agency's creative strengths.
How will VERB engage with culture through its new strategies?
VERB aims to create cultural reactions through its projects, while continuing to evolve with dynamic collaborations and engaging content.
What does the future hold for VERB?
The agency is set to launch new initiatives, including a partnership with CookUnity, and plans to introduce an incubator for brand experiences.
