VEON's Jazz Launches an Innovative Marketplace for Healthcare
VEON Ltd., a prominent global digital operator, proudly announces the launch of FikrFree, an advanced AI-powered digital marketplace aiming to enhance access to affordable insurance and healthcare services in Pakistan. The launch marks a significant step towards bridging the gaps in healthcare coverage in the country, where insurance penetration is alarmingly low, accounting for less than 1% of GDP.
Jazz, VEON's digital operator in Pakistan, is committed to tackling these challenges head-on. The platform serves as a solution for millions who face difficulties in obtaining essential healthcare. In contrast to other countries where insurance is integral to healthcare—over 7% of GDP in the U.S. and more than 9% in the U.K.—FikrFree seeks to revolutionize how Pakistanis engage with healthcare services.
Leveraging Technology for Personalized Healthcare Solutions
The FikrFree platform integrates insurance, healthcare, and financial services into a single, user-friendly mobile application. By applying cutting-edge artificial intelligence, it offers personalized insurance options tailored to individual needs. This aligns with VEON’s Digital Operator 1440 strategy, designed to provide a suite of connected services relevant for each moment throughout the day.
Through this innovative approach, VEON has positioned itself at the forefront of digital solutions in the region. In the second quarter of the year, direct digital revenues accounted for over 10% of VEON Group’s total revenues, reinforcing the company's dedication to expanding its digital offerings.
Empowering Consumers with Seamless Healthcare Access
Access to healthcare is a fundamental human right, and with FikrFree, VEON aims to empower Pakistani citizens. Customers can easily explore personalized insurance plans, consult with specialist doctors, and even arrange for on-demand medicine delivery—all via the FikrFree platform.
The introduction of flexible payment methods, including pay-as-you-go options and micro-insurance policies, significantly reduces barriers to accessing necessary services. Additionally, FikrFree simplifies the claims process, enabling customers to submit claims efficiently and receive payouts within just 36 hours—a revolutionary change designed to alleviate the stress often associated with insurance claims.
Building on Jazz’s Successful Digital Ecosystem
The launch of FikrFree is an extension of Jazz’s already successful digital services portfolio, which includes the popular digital entertainment platform Tamasha. With 18 million active users in the second quarter, Jazz has established itself as a leader in the digital space. Other key offerings like JazzCash, Pakistan's premier fintech platform, and SIMOSA, the country’s largest telecom lifestyle hub, also boast impressive user bases of 17.7 million and 15.2 million MAUs, respectively.
Moreover, VEON’s innovative spirit extends beyond Pakistan. For example, their Kyivstar service in Ukraine has developed the Helsi Ukraine platform, which has attracted around 28 million registered users, and in Bangladesh, the MyBL super app serves 8.1 million users, showcasing VEON's commitment to enhancing digital services across different markets.
About VEON
VEON is a leading digital operator, serving nearly 160 million customers across six countries, representing more than 7% of the global population. VEON is dedicated to leveraging technology for the betterment of lives, driving economic growth through its diverse range of digital services.
About Jazz
Jazz maintains its position as Pakistan’s leading digital operator, with over 71.4 million cellular subscribers and providing a wide array of digital services that meet consumer needs. From fintech solutions to digital entertainment, Jazz is at the forefront of Pakistan’s digital transformation.
Frequently Asked Questions
1. What is FikrFree?
FikrFree is an AI-powered digital marketplace launched by Jazz to improve access to affordable insurance and healthcare in Pakistan.
2. How does FikrFree enhance healthcare access?
FikrFree combines insurance, healthcare, and financial services in one platform, allowing users to access personalized insurance plans and healthcare services easily.
3. What are the payment options available on FikrFree?
FikrFree offers flexible payment models, including pay-as-you-go and micro-insurance policies to cater to diverse customer needs.
4. How quickly can users receive insurance payouts?
Users can submit claims through the platform and receive payouts within 36 hours, streamlining the claims process significantly.
5. What other services does VEON provide?
VEON operates various digital services in multiple countries, including fintech platforms like JazzCash and entertainment services like Tamasha, catering to millions of active users.