Velocity Media Expands Its Advertising Reach with Loop Media
In a significant move within the advertising sector, Velocity Media has announced a strategic partnership with Loop Media, bringing their advertising sales network to new heights. With this collaboration, Velocity Media is set to represent advertising sales across approximately 10,000 venues, marking a substantial growth in their digital out-of-home (DOOH) offerings.
Loop Media: A New Player in the Network
Loop Media is known for its innovative approach to streaming content, providing a rich platform filled with curated music videos, sports highlights, news, and entertainment channels tailored for business environments. Their extensive network includes diverse venues like bars, independent retail stores, salons, healthcare facilities, and recreational centers. By integrating Loop Media's offerings, Velocity Media has amplified its presence significantly, now encompassing over 50,000 venues across the country.
Growth and Opportunities in the DOOH Sector
This partnership represents not just an expansion for Velocity Media but also aligns well with the growing demand for DOOH advertising. As the advertising landscape evolves, the need for dynamic advertising solutions that can engage consumers in high-traffic areas has never been more critical. Velocity's increased scale is particularly evident in key industries such as hospitality, healthcare, and retail, enabling brands to reach targeted consumer audiences in effective and meaningful ways.
Commitment to Doubling The Scale
According to Jon Niermann, the founder of Loop Media, the collaboration with Velocity Media demonstrates a strong commitment to the DOOH space. He highlighted how this partnership is expected to enhance Loop Media’s growth trajectory, particularly as advertising models increasingly embrace multi-channel strategies. Velocity’s investment in DOOH advertising is a testament to its long-term vision and dedication to building robust audience engagement strategies.
Maximized Advertising Campaigns
Both Velocity and Loop Media are poised to deliver maximized advertising campaigns that leverage their combined networks. With a focus on high-indexing audience segments, like travel enthusiasts and sports fans, this partnership allows brands to execute integrated campaigns that yield higher than average returns on investment. These audience segments include a valued traveler audience and a sports fan base that is sure to attract advertisers seeking targeted outreach.
Strengthening Connections Through Dynamic Media
Joe Ross, Chief Commercial Officer of Velocity Media, remarked on the strategic advantages this partnership offers, stating their goal of streamlining the process for brands and agencies. The integration of short-form videos and programming through Loop Media enhances the overall advertising experience, making it easier than ever to connect with diverse consumer bases across various locales.
The Future of Velocity Media
This collaboration stands as a testament to Velocity Media’s commitment to expanding its media solutions, showcasing their innovative approaches to advertising. Velocity Media is dedicated to pioneering effective DOOH strategies that not only connect brands with consumers but also ensure that each engagement is filled with interactive and compelling content.
About Velocity
Velocity, A Managed Solutions Company, is recognized as a technology-driven provider focused on voice, data, and connectivity services. Their commitment to offering 24/7 technical support and operational excellence helps ensure seamless experiences for their clients across a myriad of sectors.
About Loop Media, Inc.
Loop Media, Inc. leads the charge in providing streaming TV network solutions designed for businesses. With a range of content that includes music videos and entertainment programming, Loop Media delivers engaging experiences for consumers across various types of venues.
Frequently Asked Questions
What does the partnership between Velocity Media and Loop Media entail?
The partnership allows Velocity Media to represent advertising sales across approximately 10,000 venues within Loop Media's extensive network, significantly expanding its reach.
How many venues does Velocity Media's network cover now?
With the addition of Loop Media, Velocity Media has expanded its network to encompass over 50,000 venues nationwide.
What types of venues are included in Loop Media's offerings?
Loop Media reaches venues such as bars, retail stores, salons, healthcare facilities, and more, providing diverse opportunities for targeted advertising.
Why is DOOH advertising gaining popularity?
DOOH advertising is becoming increasingly popular due to its ability to engage consumers in high-traffic areas with dynamic and interactive content.
How does Velocity Media support its clients?
Velocity Media offers comprehensive support through technical assistance, logistics capabilities, and expertise in digital signage and media solutions to ensure seamless advertising operations.
