VALR Officially Partners with DHL Stormers for Crypto Growth
VALR, recognized as Africa's leading cryptocurrency exchange by trade volume, has entered into an exclusive, multi-year partnership with the renowned DHL Stormers rugby team. This collaboration is designed to enhance fan engagement and facilitate the adoption of cryptocurrencies across South Africa.
Partnership Details and Goals
This partnership encompasses all levels of Stormers Rugby, including tournaments such as the Vodacom United Rugby Championship, the Investec Champions Cup, and the Carling Currie Cup. It aims to capitalize on the growing trend of crypto-sports partnerships, which are becoming increasingly popular on a global scale. This agreement is set to last three years.
Visible Branding and Fan Engagement
As part of the agreement, VALR's branding will feature prominently at the DHL Stadium, with their logo displayed on the front of the Stormers' match and training kits. This visibility extends to various levels of the team, including youth categories, helping solidify VALR as a staple in South Africa's rugby culture.
Moreover, VALR plans to roll out several engagement campaigns aimed at new and existing customers. These campaigns will include team trading competitions and unique reward programs that incorporate cryptocurrency, providing fans with exclusive opportunities to win game tickets, interact with players, and receive AUTO-branded merchandise. Additionally, VALR will facilitate meetups where fans can engage directly with the brand.
Strategic Importance of the Partnership
This partnership not only amplifies VALR's brand awareness but also reinforces its status as South Africa's premier crypto exchange entity. By collaborating with the DHL Stormers, VALR seeks to strengthen its mission of advancing both retail and institutional crypto adoption.
Comments from Leadership
Farzam Ehsani, Co-Founder and CEO of VALR, expressed his enthusiasm regarding this partnership, stating that it mirrors the aspirations of VALR for a more inclusive financial future. He emphasized the importance of this collaboration in accelerating crypto adoption, thus enriching the fan experience and fostering new financial pathways. The partnership also serves to celebrate the vibrant spirit of South Africa and underscores its emergence as a global center for cryptocurrency.
Johan le Roux, CEO of Stormers Rugby, echoed these sentiments by highlighting the exciting opportunity to align with a forward-thinking company like VALR, positioned to play a significant role as the team ventures into this new era of rugby with innovative support.
Company Overview: VALR
Founded in 2018, VALR has secured its position as Africa's largest cryptocurrency exchange, supporting over 1.5 million users and more than 1,400 corporate clients. The company is based in Johannesburg and offers an extensive range of crypto services, including trading options across a variety of products like tokenized U.S. stocks. They provide comprehensive solutions ranging from simple buy and sell transactions to advanced trading methods like futures and margin trading.
In 2022, VALR successfully completed Africa's largest crypto venture capital round, raising $55 million from prominent investors that include Pantera Capital and Coinbase Ventures, further solidifying their market position and commitment to innovation.
Company Overview: DHL Stormers
The DHL Stormers are known for their exciting play style and a passionate supporter base. Based at DHL Stadium in Cape Town, they compete in major tournaments, including the Vodacom United Rugby Championship. The team has a rich history of success, highlighted by their victory in the inaugural Vodacom URC title in 2022.
As they continue their legacy, the DHL Stormers are committed to thrilling audiences while driving participation and engagement at all levels of the sport.
Frequently Asked Questions
What is the scope of the partnership between VALR and DHL Stormers?
The partnership includes branding, fan engagement activities, and initiatives aimed at enhancing crypto adoption among fans.
How long will the partnership last?
The exclusive multi-year agreement will be effective for three years.
Where will VALR's branding be visible?
VALR's logo will be displayed on the Stormers' match and training kits, as well as at DHL Stadium.
What types of activities will VALR offer fans?
VALR plans to host trading competitions, reward programs, and meetups, providing fans exclusive opportunities to engage with the brand.
What services does VALR provide?
VALR offers a range of services, including cryptocurrency trading, staking, lending, and payment solutions, positioning it as a comprehensive platform for users.
