Vallarta Supermarkets Enhances Shopping Experience with Quad
Vallarta Supermarkets is set to transform the shopping experience for its customers through an innovative partnership with Quad/Graphics Inc. This collaboration is all about integrating digital media into the aisles of Vallarta Supermarkets, one of the leading Latino-owned grocery chains. The introduction of the In-Store Connect retail media network marks an exciting chapter in enhancing the customer journey and increasing community engagement.
Bringing Innovation to Grocery Shopping
The partnership will see the initial implementation of strategically placed digital signage across 15 Vallarta locations, aimed at improving the shopping experience. This initiative allows brands to connect creatively and effectively with the loyal patrons of Vallarta Supermarkets who visit frequently.
Steve Netherton, the Chief Information Officer at Vallarta, emphasizes innovation, stating that they are always looking for ways to better serve their community. The In-Store Connect offers Vallarta an engaging tool to showcase unique products and offers, creating fresh opportunities for brands to reach the motivated shoppers at this popular grocery destination.
The Role of Digital Signage
High-traffic areas within the stores will feature eye-catching digital displays promoting consumer packaged goods (CPG) brands, local products, and promotions that make Vallarta a distinctive shopping destination. The network includes kiosks, shelf screens, freezer-aisle displays, and vertical banners, which will all seamlessly integrate into the existing store setup. Importantly, these messages will be available in both English and Spanish, catering to Vallarta's diverse customer base.
Expanding Brand Opportunities
According to Kevin Bridgewater from Quad, the In-Store Connect network is becoming the preferred choice for mid-market grocers and CPG marketers looking to engage shoppers effectively. With this partnership, Vallarta Supermarkets expands Quad's network while providing more avenues for brands to attract customer attention right at the point of sale.
Jay Sharrock, the Chief Merchandising & Marketing Officer at Vallarta, expressed enthusiasm for this collaboration, indicating that they are committed to creating memorable shopping experiences through meaningful digital innovations like the In-Store Connect. This initiative is a step towards building deeper connections between shoppers, brands, and the store itself.
Recent insights highlight the effectiveness of engaging customers in-store. Research from Harris Poll and Quad indicates that 88% of consumers find it easy to remember stores that actively engage them. This statistic underscores the potential impact of the digital signage that's being introduced in Vallarta’s grocery stores.
About Quad/Graphics Inc.
Quad (NYSE: QUAD) stands out as a marketing experience company dedicated to facilitating direct consumer connections across various platforms. Their operational strength lies in their MX Solutions Suite, which bridges the gap between print and digital media, offering a range of integrated marketing services. Quad’s innovative technology and data-driven strategies help brands streamline their marketing operations, thus enhancing efficiency and market responsiveness.
Employing around 11,000 individuals across 11 countries, Quad provides services to approximately 2,100 leading clients in various sectors, including retail and consumer packaged goods. The company ranks prominently among the largest agencies in the U.S., noted for their robust media and creative services.
About Vallarta Supermarkets
Since its establishment in 1985, Vallarta Supermarkets has committed itself to providing families with authentic, fresh food options. The chain prides itself on celebrating the rich cultures of Mexico and Latin America through its offerings. With a mission centered on community service, Vallarta operates around 60 stores and employs over 8,000 team members dedicated to quality service.
Frequently Asked Questions
What is the In-Store Connect network?
The In-Store Connect network is a digital media initiative that integrates digital signage and promotional displays within grocery stores to enhance customer engagement.
How many Vallarta locations will feature this digital signage?
Initially, digital signage will be introduced in 15 Vallarta Supermarkets.
Which languages will the signage display messages in?
The messaging will run in both English and Spanish to cater to Vallarta’s diverse customer base.
What does this partnership mean for Vallarta customers?
This partnership enhances the shopping experience by allowing customers to discover new products, promotions, and local brands more easily.
Who can benefit from the In-Store Connect network?
Consumer packaged goods (CPG) brands and local producers can engage with customers effectively through the advertising opportunities provided by the network.
