ustwo Appoints Nicki Sprinz as CEO, Committed to Innovation

Nicki Sprinz Takes the Lead as ustwo's New CEO

ustwo, the esteemed employee-owned digital product studio, has appointed Nicki Sprinz as its new CEO. This marks a significant milestone as the company steps into its twentieth year of operation. With a rich history and innovative approach, ustwo continues to thrive under the guidance of a dedicated leadership team committed to impactful digital experiences.

Growth Under Strong Leadership

Nicki Sprinz has amassed over a decade of experience at ustwo, previously serving as Group Managing Director and Commercial Director. Her journey began as the Managing Director of the London branch in 2016, during which she led remarkable revenue growth of 40%. This momentum continued into her role as European MD, where she championed a 35% increase in growth for the region.

Innovative Vision and Values

Sprinz approaches her new role with a fervent curiosity shaped by her background in journalism. Her goal as CEO is to inspire and propel the teams at ustwo towards delivering outstanding results for their clientele. Embracing the principle of 'energy in the edges', she emphasizes the importance of collaboration in enhancing projects.

Passion for Healthcare and Innovative Projects

With a robust passion for healthcare and wellness, Nicki's journey in digital commenced through NHS Scotland's health initiatives. Some of her notable projects at ustwo include the wellness app Moodnotes, the Helios fertility app, and the digital experience for The Body Coach. Additionally, she played a key role in creating Peloton’s Lanebreak experience and is currently steering the development of The Cancer Platform (2025) for the Cancer Awareness Trust.

Exciting New Developments

This autumn promises to be an exciting time for ustwo, with the anticipated launch of a groundbreaking beauty coaching digital experience in partnership with L’Oréal. This initiative is set to further establish ustwo as a leader in innovative digital health solutions.

Commitment to Inclusive Practices

John “Sinx” Sinclair, a co-founder of ustwo, commended Sprinz for her dedication in driving the business forward. Throughout her tenure, she has instituted impressive initiatives, such as reducing the gender pay gap from over 13% to 0% and promoting diversity in leadership training. These efforts aim to foster a workplace culture where all team members feel empowered to bring their authentic selves to work.

Embracing the Future of Technology

Under Sprinz's leadership, ustwo aims to blend breakthrough technologies with human experience, ensuring that new developments genuinely serve real people. She stated, “We are dedicated to cutting through the noise and making technology work for humanity. Our work at the forefront of technology continues as we explore the potential of AI, ensuring it remains emotive, empathetic, and responsible.”

Frequently Asked Questions

Who is Nicki Sprinz?

Nicki Sprinz is the newly appointed CEO of ustwo, bringing over a decade of experience from various leadership roles within the company.

What are some notable projects led by ustwo?

ustwo has developed several acclaimed projects including Moodnotes, Helios: Pineapp fertility app, and Peloton’s Lanebreak experience.

How has ustwo demonstrated commitment to inclusivity?

ustwo has effectively reduced its gender pay gap and introduced leadership training programs focused on increasing representation.

What is the 'energy in the edges' principle?

This principle emphasizes collaboration and creativity, driving teams to achieve exceptional results in their projects.

What can we expect from ustwo in the future?

ustwo plans to launch an innovative beauty coaching digital experience in collaboration with L’Oréal this autumn, further showcasing their commitment to impactful technology.

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