ustwo Appoints Nicki Sprinz as CEO, Committed to Innovation

Nicki Sprinz Takes the Helm as ustwo's New CEO

ustwo, a renowned employee-owned digital product studio, has appointed Nicki Sprinz as its new CEO. This change aligns perfectly with the company celebrating its twentieth anniversary. With a legacy of innovation and a rich history, ustwo continues to flourish under a committed leadership team focused on creating impactful digital experiences.

Thriving Growth Through Strong Leadership

Nicki Sprinz brings over a decade of experience at ustwo, having previously held roles as Group Managing Director and Commercial Director. She kicked off her journey as the Managing Director of the London office in 2016, where she spearheaded an impressive 40% growth in revenue. The success didn’t stop there; in her European MD role, she led a substantial 35% growth for the region.

Vision and Values in Innovation

Sprinz steps into her new role with a passionate curiosity, shaped by her background in journalism. As CEO, her aim is to motivate and guide the ustwo teams to achieve outstanding results for their clients. She embraces the principle of 'energy in the edges', highlighting collaboration's essential role in enhancing project outcomes.

Dedication to Healthcare and Groundbreaking Projects

Nicki’s strong interest in healthcare and wellness began through her work on NHS Scotland's health initiatives. Among her most noteworthy projects at ustwo are the wellness app Moodnotes, the Helios fertility app, and the digital experience for The Body Coach. She has also been instrumental in developing Peloton’s Lanebreak experience and is currently leading the development of The Cancer Platform (2025) for the Cancer Awareness Trust.

Exciting Projects Ahead

This autumn is set to be thrilling for ustwo, with the upcoming launch of an innovative beauty coaching digital experience in partnership with L’Oréal. This venture will further solidify ustwo's position as a trailblazer in cutting-edge digital health solutions.

Commitment to Inclusive Practices

John “Sinx” Sinclair, one of the co-founders of ustwo, praised Sprinz for her commitment to propelling the business forward. During her time at the company, she has implemented commendable initiatives, such as cutting the gender pay gap from over 13% to 0% and fostering diversity through leadership training. These efforts are designed to create a workplace culture where every team member feels encouraged to show their true selves.

Looking to the Future of Technology

With Sprinz at the helm, ustwo is committed to integrating pioneering technologies with human experience, ensuring that new developments truly benefit real people. She expressed, “We are focused on cutting through the noise and making technology work for humanity. Our pioneering work continues as we explore AI's potential, always aiming to keep it emotive, empathetic, and responsible.”

Frequently Asked Questions

Who is Nicki Sprinz?

Nicki Sprinz is the newly appointed CEO of ustwo, bringing extensive experience from various leadership positions within the organization.

What are some notable projects led by ustwo?

ustwo is known for several standout projects, including Moodnotes, the Helios fertility app, and Peloton’s Lanebreak experience.

How has ustwo shown its dedication to inclusivity?

ustwo has successfully eliminated its gender pay gap and implemented leadership training programs aimed at enhancing representation within the company.

What does the 'energy in the edges' principle mean?

This principle stresses the importance of collaboration and creativity, encouraging teams to deliver exceptional project outcomes.

What can we expect from ustwo in the future?

In the upcoming months, ustwo plans to unveil an innovative beauty coaching digital experience in partnership with L’Oréal, further demonstrating their dedication to impactful technology.

About The Author

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