U.S. Soccer Partners with Westwood One for Enhanced Audio Broadcasting
In a significant development for soccer fans across the country, U.S. Soccer has announced an exclusive partnership with Westwood One, a leader in audio broadcasting. This collaboration is set to revolutionize how fans engage with U.S. Soccer events, providing them with more access than ever before.
Broadcasting Rights and Reach
The partnership with Westwood One will see the latter take on the role of the exclusive domestic English-language audio broadcaster for U.S. Soccer. This agreement encompasses all matches organized by the U.S. Soccer Federation, including key events such as USWNT and USMNT friendly matches, Concacaf Nations League Quarterfinals, and the highly anticipated SheBelieves Cup. The first of these broadcasts will showcase the USWNT's match against Colombia at a primetime slot, marking the start of a new era in sports broadcasting.
Westwood One’s Extensive Network
Westwood One stands out as the largest audio network in the United States with over 9,800 affiliated stations. This extensive reach will not only feature the soccer matches, but will also offer U.S. Soccer podcasts, providing fans with diverse listening options across multiple platforms. Fans can expect dynamic game coverage, insightful discussions, and content designed to deepen their connection with U.S. Soccer.
Commitment to Fans
David Wright, Chief Commercial Officer for U.S. Soccer, emphasized the importance of this partnership by stating, "We want U.S. Soccer fans to have as many avenues as possible to engage with our matches, players, and coaches." This sentiment reflects U.S. Soccer's dedication to inclusivity and fan engagement, ensuring that supporters can tune in wherever they choose to listen.
Enhancing the Soccer Experience
Collin Jones, President of Westwood One, shared his excitement over this milestone, stating that the inclusion of U.S. Soccer in their programming enhances their commitment to delivering top-notch sports coverage. By amplifying the action on the pitch, the partnership creates valuable opportunities for advertisers while connecting with an enthusiastic audience dedicated to the sport.
Launch of New Podcast Series
In a bid to further enrich the fan experience, U.S. Soccer will introduce a new podcast series, offering exclusive insights and behind-the-scenes stories featuring their national teams and events. This new podcast aims to reflect the growing landscape of American soccer, highlighting pivotal upcoming events, including the SheBelieves Cup and the 2026 FIFA Men’s World Cup.
Joining a Strong Network of Partners
Westwood One now joins the ranks of other media powerhouses such as Warner Bros. Discovery and NBCUniversal Telemundo as part of U.S. Soccer’s domestic media rights footprint. This alliance not only fosters a deeper relationship with soccer fans but also positions both organizations to thrive in the rapidly evolving sports media landscape.
About Westwood One
Westwood One is recognized for delivering some of the most engaging sports content on radio. As the exclusive radio partner for the NFL since 1987, as well as hosting events such as the NCAA tournaments and The Masters, Westwood One's reputation is built on quality coverage of premier sporting events.
About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is a leader in the audio media space, providing content to millions and emphasizing digital innovation across its network. Its commitment to delivering high-quality programming extends through its owned radio stations and partnerships, including Westwood One, which enhances its national reach.
About U.S. Soccer
Founded in 1913, U.S. Soccer has guided the growth of soccer within the country and embraced opportunities for expansion in the sport. The organization’s strategic approach aims to grow participation, improve playing conditions, and develop both men's and women's competitions, while simultaneously enhancing its organizational infrastructure.
Contact Information
For further inquiries, reach out to Lisa Dollinger at Dollinger Strategic Communication via email at lisa@dollcomm.com or phone at 512.633.4084.
Frequently Asked Questions
What does the partnership between U.S. Soccer and Westwood One entail?
The partnership grants Westwood One exclusive audio broadcast rights for U.S. Soccer Federation-hosted matches.
When is the first broadcast set to take place?
The first broadcast will feature the USWNT against Colombia during the SheBelieves Cup.
How many stations will carry the U.S. Soccer broadcasts?
Westwood One boasts over 9,800 affiliated radio stations across the U.S.
What types of content will the new podcast series include?
The podcast will feature interviews, insights, and coverage of upcoming U.S. Soccer events.
What role does Cumulus Media play in this partnership?
Cumulus Media, which owns Westwood One, facilitates the delivery of premium audio content across multiple platforms.
