Urban One Expands Spanish Language Programming
Urban One Inc. has taken an exciting step in enhancing its Spanish-language programming. This development comes with the announcement of a Local Management Agreement (LMA) with La Mega Media, Inc. and Lazo Media LLC. By partnering with these reputable brands, Urban One is set to introduce La Mega to several markets, thus broadening its reach and impacting local Hispanic communities effectively.
Appointment of Claudia DeLeon
In conjunction with this agreement, the company has revealed the appointment of Claudia DeLeon as Vice President and General Manager for the Cleveland market, as well as the Head of Spanish Broadcast Operations. DeLeon's extensive experience in the industry, particularly as former Chief Operating Officer at La Mega Media, positions her well to lead this initiative successfully.
Targeting Key Markets
This new venture allows Urban One to enhance its presence in key markets such as Cleveland, Columbus, Cincinnati, and Indianapolis. With this expansion under the La Mega brand, Urban One underscores its commitment to serving Spanish-speaking audiences, meeting their diverse needs and preferences.
Programming and Broadcast Frequencies
La Mega will broadcast on various frequencies across these cities, providing platforms that cater specifically to Hispanic audiences. The specific frequencies for La Mega in the target markets include:
- Cleveland: 1300 WJMO-AM
- Columbus: 107.1 & 103.1 WWLG-FM & WWLA-FM
- Cincinnati: 101.5 WIZF-HD2-FM
- Indianapolis: 105.1 WHHH-HD2
Improving Media Accessibility
By rebranding and operating under La Mega, Urban One aims to significantly enhance its Spanish-language media presence in these regions. David Kantor, CEO of the Radio One Division, emphasizes the importance of delivering high-quality, culturally relevant content that resonates with the vibrant lives of Hispanic communities.
Urban One's Rich Media Legacy
Urban One, Inc., like other major media outlets seeking to engage diverse audiences, is the leading diversified media company focusing on urban consumers in the U.S. The company owns a range of media assets, including TV One, which serves over 46 million households. Their dedication to targeting underserved markets allows them to cultivate a unique media ecosystem, amplifying Black voices and offering culturally pertinent content.
Future Ambitions
This latest initiative not only serves the existing needs of Hispanic communities in the U.S. but also positions Urban One for future growth. The company aims to continue delivering an engaging experience through music, news, and programming while exploring further opportunities within the urban media landscape.
Frequently Asked Questions
What is the significance of Urban One's Local Management Agreement?
The agreement with La Mega Media and Lazo Media expands Urban One's Spanish-language programming, enhancing its outreach to Hispanic audiences.
Who is Claudia DeLeon?
Claudia DeLeon is the newly appointed Vice President and General Manager for Urban One's Cleveland market, with prior experience as COO at La Mega Media.
In which markets will La Mega be operational?
La Mega will operate in Cleveland, Columbus, Cincinnati, and Indianapolis, increasing accessibility to Spanish-language media.
What types of content will La Mega provide?
La Mega will offer a variety of programming, including music, news, and culturally relevant content tailored to Hispanic audiences.
How does Urban One support diverse communities?
Urban One focuses on delivering media that resonates with Black Americans and urban consumers, fostering diversity through its various platforms.
