Urban One Expands Spanish Language Programming
Urban One Inc. (NASDAQ: UONEK, UONE) has made a notable move to enhance its Spanish-language programming by entering into a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC. This partnership aims to broaden their reach across various Ohio markets and extend into surrounding areas. Through this agreement, Urban One will manage radio stations under the La Mega brand starting from a recent date.
New Leadership Appointment
The announcement includes the appointment of Claudia DeLeon, previously the Chief Operating Officer of La Mega Media, as the Vice President and General Manager for Urban One's Cleveland market. Moreover, she will oversee the company’s Spanish broadcast operations. Her extensive experience in the industry is expected to bolster Urban One’s efforts to cater to Hispanic audiences.
Significance of the Agreement
Eddie Harrell, Jr., Co-President of the Audio Division, expressed his enthusiasm for partnering with La Mega, citing its established reputation and commitment to serving Hispanic communities across the relevant areas. This alliance allows Urban One to push forward its goal of enriching programming options and enhancing engagement with minority audiences in these key markets.
Broadcast Frequencies in Each Market
As part of the LMA, La Mega will commence broadcasting on several key frequencies, which include:
- Cleveland, OH: 1300 WJMO-AM
- Columbus, OH: 107.1 & 103.1 WWLG-FM & WWLA-FM
- Cincinnati, OH: 101.5 WIZF-HD2-FM
- Indianapolis, IN: 105.1 WHHH-HD2
Meeting Audience Needs
David Kantor, the Radio One Division CEO, highlighted that this rebranding effort significantly enhances Spanish-language media presence. It is aimed at aligning content with the evolving demands of burgeoning Hispanic communities in these regions. Kantor stated that the objective is to produce high-quality, culturally relevant programming that reflects the lives of their audience, ensuring better service to Hispanic listeners.
Transition to La Mega Brand
With Urban One operating under the La Mega brand, there has been a transition away from the La Grande brand. This shift allows Urban One to manage a broader array of Spanish-speaking radio stations across regions including Cleveland, Columbus, Cincinnati, and Indianapolis, while also operating Telemundo television affiliates in Columbus and Indianapolis.
About Urban One
Urban One, Inc., along with its subsidiaries, is recognized as the largest diversified media company primarily focusing on Black Americans and urban consumers in the United States. As of the most recent reports, Urban One owns TV One and CLEO TV networks, both providing extensive reach to millions of households. The company also operates numerous radio stations across significant African-American markets, broadcasting impactful programming tailored for its audience.
Frequently Asked Questions
What is the purpose of the Local Management Agreement?
The LMA is designed to expand Urban One’s Spanish-language programming and improve service to Hispanic communities.
Who is Claudia DeLeon?
Claudia DeLeon is appointed as the Vice President and General Manager for Urban One's Cleveland market and has extensive experience in the media industry.
In which markets does Urban One operate La Mega stations?
Urban One operates La Mega stations in Cleveland, Columbus, Cincinnati, and Indianapolis.
What kind of programming can audiences expect from La Mega?
Audiences can expect high-quality, culturally relevant programming that caters to the interests and needs of Hispanic listeners.
How does this partnership benefit Urban One?
The partnership strengthens Urban One’s footprint in Spanish language broadcasting and allows for enhanced engagement with minority communities.
