UPM Raflatac Introduces New Swatchbooks for Labels
UPM Raflatac is thrilled to announce the introduction of its latest swatchbooks tailored for the wine, spirits, beverage, and premium labeling markets. These new swatchbooks come in compact and larger formats, enabling printers, brands, and designers to explore a vast range of high-quality label materials meticulously designed for aesthetics and functionality.
Importance of Swatchbooks in Labeling
Swatchbooks play a vital role for printers and designers. They provide an essential visual and tactile experience of label materials, allowing creative professionals to select the most suitable options for their brands. According to Stefano Pistoni, Senior Manager at UPM Raflatac for Wine and Spirits Label Solutions, the aim was to create user-friendly tools that inspire and facilitate better decision-making in the market.
Features of the New Swatchbooks
These swatchbooks showcase UPM Raflatac's innovative SmartChoice™ paper and film solutions, which help brands minimize their environmental footprint. By incorporating recycled content and optimizing raw material use, these products are designed to promote sustainability. Throughout the swatchbooks, QR codes provide detailed information about the featured products, ensuring that users can make informed choices.
Highlighted Products in the Swatchbooks
The new swatchbooks highlight several pioneering SmartChoice solutions, including:
- Carbon Action PP UCO: This ISCC PLUS certified bio-circular film consists of 30% renewable content, demonstrating a commitment to reducing carbon footprints.
- Forest Film: As the world’s first ISCC certified wood-based plastic label material, it emphasizes UPM Raflatac's dedication to innovation.
- Ocean Action: This material is groundbreaking in its approach to combat ocean-bound plastic pollution, standing as a testament to environmental responsibility.
- Drops WSA PCR-FSC: A textured paper product made from 100% recycled fibers, showcasing a blend of quality and sustainability.
Collaborative Efforts in Design
UPM Raflatac collaborated with the esteemed design agency Maba, notable for winning multiple Pentawards, along with a leading printer, Grafical. This partnership provided key insights from actual swatchbook users, helping to ensure a superior user experience in the final design. The aesthetic of the swatchbooks, inspired by UPM's Finnish heritage and the beauty of Nordic nature, reflects innovative design traditions.
First Showcase at Paris Packaging Week
The new swatchbooks will be officially exhibited for the first time at an upcoming trade event. Visitors can see these innovative products at the stand during Packaging Première as part of Paris Packaging Week. This event is a significant opportunity for industry professionals to witness UPM Raflatac’s latest innovations.
Contact Information
For additional details, please reach out to:
Carles Anadon
Senior Manager, Consumer Label Solutions
UPM Raflatac
Phone: +34 937 131 900
Stefano Pistoni
Senior Manager, Wine and Spirits Label Solutions
UPM Raflatac
Phone: +39 348 211 3245
About UPM Raflatac
UPM Raflatac specializes in high-quality self-adhesive paper and film products. With 13 factories operational globally, UPM Raflatac delivers innovative and sustainable solutions to its customers. The company employs around 3,100 individuals and reported sales nearing EUR 1.5 billion in the latest financial year.
Frequently Asked Questions
What are swatchbooks and their purpose?
Swatchbooks are collections of materials that help showcase the texture, color, and aesthetics of various label materials, aiding in the selection process for designers and printers.
What types of products are featured in the new swatchbooks?
The swatchbooks showcase products made from recycled materials, including Carbon Action PP UCO and Forest Film, aimed at promoting sustainability within the labeling industry.
Who were the partners involved in creating the swatchbooks?
UPM Raflatac collaborated with the design agency Maba and industry printer Grafical for insights that shaped the creation of the new swatchbooks.
When and where can the new swatchbooks be seen?
The swatchbooks will debut at Packaging Première during Paris Packaging Week, providing an opportunity for industry professionals to engage with the latest labeling innovations.
How does UPM Raflatac contribute to sustainability?
UPM Raflatac incorporates recycled and renewable materials in their products, aiming to reduce the environmental impact and promote sustainable practices within the label printing industry.
