Unwrap the Fun: Exciting New PEEPS Collaborations for Easter
The 2025 partner lineup will have every-bunny buzzing this Easter season!
Spring is just around the corner, and the PEEPS® Brand is adding extra excitement to Easter baskets with a collection of new toys, beverages, and collectibles. This year's limited-edition collaborations are the perfect way to make Easter even sweeter!
Innovative Treats and Beverages
"We love finding new ways to bring the magic of PEEPS® beyond the candy aisle, and this year's collaborations are some of our most exciting yet," said Caitlin Servian, Brand Manager for PEEPS®. "Whether it's a nostalgic favorite or a surprising new twist, these partnerships bring more fun and flavor to Easter celebrations."
PEEPS® is partnering with Promised Land Dairy to bring its iconic Marshmallow flavor to the dairy aisle with the limited-edition PEEPS® Sweet Marshmallow Milk! Perfect for sipping on its own or adding a sweet twist to your favorite recipes, this beverage is sure to become a springtime favorite!
Delightful Collectibles
Fans of playful collectibles will love the new Polly Pocket x PEEPS® collaboration! Each micro compact opens to reveal an adorable bunny-themed world, complete with charming accessories that capture the magic of Easter. Whether for play or display, these pocket-sized sets are a delightful way to celebrate the season.
Pets can join in on the Easter fun with limited edition Milk-Bone PEEPS® Artificially Marshmallow Flavored Dog Treats. These treats come in festive spring shapes, including the classic bone, the PEEPS® Bunny, and the PEEPS® Chick. These delightful bites bring Marshmallow-inspired fun for four-legged family members!
Easter Collaborations
Two cultural icons come together as Hello Kitty® and PEEPS® launch an exclusive collaboration featuring co-branded products in select stores nationwide. The collection includes plush, cups, notebooks, and accessories, blending Hello Kitty's charm with the sweetness of PEEPS®.
Even Easter brunch gets a festive twist with the PEEPS® DASH™ Mini Waffle Makers and Rapid Egg Cookers. From adorable four-inch waffles with PEEPS® Chicks and Bunnies in the center to special-edition omelet trays, these one-touch cooking devices are perfect for making Easter mornings even sweeter.
Cool Treats for Everyone
Fans looking for a cool new way to enjoy their favorite Marshmallow flavor can find PEEPS® Marshmallow Flavored ICEE at select locations for a limited time. This frozen beverage delivers the signature taste of PEEPS® in a sip-worthy form, offering a delicious twist on a nostalgic favorite.
Accessorize your love for PEEPS® with the new ALEX AND ANI x PEEPS® jewelry collection. Featuring playful designs inspired by the iconic Marshmallow treats, these pieces add a fun pop of springtime flair to any wardrobe.
Celebrating Spring with PEEPS®
This year's lineup of PEEPS®-tastic partners brings even more ways for fans to celebrate the magic of the season. Whether enjoying a festive treat, discovering a fun collectible, or adding a pop of springtime fun, PEEPS® continues to make Easter even sweeter in new and unexpected ways.
For even more sweet craft and recipe inspiration, visit www.peepsbrand.com. For high-res visual assets showcasing the PEEPS® collaborations, click here.
About Just Born Quality Confections
Just Born Quality Confections is a third-generation family-owned candy manufacturer dedicated to bringing sweetness to people's lives. Just Born is the maker of some of America's most beloved brands, including PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG'S® PEANUT CHEWS®. Since 1923, Just Born has been part of family traditions and memories, evolving alongside the community and creating a culture where people want to work.
For more information, please visit www.justborn.com. Follow @JustBornInc on Instagram, Facebook, and X (formerly known as Twitter).
Frequently Asked Questions
What new products are available from the PEEPS® brand this Easter?
This Easter, PEEPS® is releasing new toys, beverages like Sweet Marshmallow Milk, and collectibles including Polly Pocket sets and dog treats.
How does PEEPS® aim to expand beyond candy?
PEEPS® is adopting creative collaborations with various brands to offer unique products that enhance the Easter experience beyond just sweets.
Are there any limited-time offerings from PEEPS®?
Yes, PEEPS® Marshmallow Flavored ICEE and Sweet Marshmallow Milk will be available for a limited time at select locations.
What is the significance of the collaboration with Hello Kitty®?
The collaboration brings together two iconic brands, offering fans a range of co-branded products that combine the sweet appeal of PEEPS® with Hello Kitty's charm.
Where can I find more information about PEEPS® products?
You can find more information and explore new product offerings by visiting the PEEPS® official website or their social media channels.
