Untappd and DoorDash Alliance: A New Era for Beverages
Untappd, a prominent platform known for its comprehensive beverage catalog, has forged an exciting partnership with DoorDash, a widely recognized local commerce service. The collaboration aims to enrich the customer experience on DoorDash by providing in-depth beverage information from Untappd's extensive collection of over three million products.
Enhancing Consumer Experience through Detailed Listings
With this strategic partnership, DoorDash users can easily access a wealth of information regarding different beverages. This includes essential details such as beverage style, descriptions, alcohol by volume (ABV), International Bitterness Units (IBU), and even images of product packaging. Empowering consumers with this knowledge greatly aids their search and decision-making processes, transforming how they discover and select craft beverages.
New Tools for Beverage Producers
In conjunction with the partnership, Untappd is introducing an upgraded Producer Beverage Management tool. This innovative solution empowers beverage producers to manage how their products are showcased across various platforms. By providing control over imagery, descriptions, and style tags, producers can ensure their listings reflect their brand accurately and compellingly.
Improving Market Visibility
Currently, over 5,000 beverage producers worldwide actively update their product offerings weekly on Untappd. By using the new management tool, these producers can enhance their presence not only within Untappd's ecosystem but also on platforms such as DoorDash. This significantly contributes to a unified and engaging customer experience while respecting market dynamics.
Voice of the Leaders: Insights from CPO Kyle Roderick
Speaking on the benefits of this partnership, Kyle Roderick, Chief Product Officer at Next Glass, the parent company of Untappd, stated, "This collaboration is a transformative step for the beverage producers we serve. It boosts the visibility and engagement of their products among consumers seeking craft beverages through DoorDash. Additionally, it enriches the consumer experience by enhancing beverage discovery and informed decision-making capabilities. The new Producer Beverage Management tool equips producers with the necessary resources to present their offerings effectively on a prominent platform like DoorDash, ultimately paving the way for growth and increased visibility."
A Focus on Craft Beverage Discovery
This partnership not only marks a significant shift in how beverage producers interact with customers but also reflects a broader trend in the beverage industry towards delivering rich content from independent and smaller producers. By emphasizing comprehensive product details, this collaboration aims to streamline the discovery process for consumers who wish to enjoy quality craft beverages.
Consumers and retailers alike can now access an improved beer discovery experience via the DoorDash platform. Interested individuals can learn more about the platform or download the DoorDash application either from the Apple App Store or Google Play.
About DoorDash
DoorDash is a leading local commerce platform globally, dedicated to fostering business growth and providing consumers with quick, flexible access to offerings from their neighborhoods. Since its inception in 2013, DoorDash has rapidly expanded to over 30 countries, employing cutting-edge technology and logistics to redefine the future of commerce.
About Untappd
Managed by Next Glass, Untappd stands out as the premier platform for discovering and rating beers and beverages. With a global user base exceeding 11 million, the Untappd app facilitates users in locating beverages, breweries, and retail outlets featuring diverse selections. The "Untappd for Business" feature helps establishments manage and promote their offerings effectively across numerous countries, and it has received accolades from notable publications like TIME and The New York Times.
For more information please contact:
Tyler Kairys
VP, Marketing
Next Glass
Frequently Asked Questions
What does the Untappd and DoorDash partnership entail?
The partnership enhances DoorDash's beverage offerings by using Untappd's extensive catalog to provide detailed listings to consumers.
How does the Producer Beverage Management tool work?
This tool allows beverage producers to manage their product listings effectively by controlling imagery and descriptions across platforms.
What types of information can consumers now find on DoorDash?
Consumers can find detailed information such as beverage styles, descriptions, ABV, IBU, and images of packaging for various drinks.
Who benefits most from this partnership?
Beverage producers and consumers both benefit; producers gain visibility for their products, while consumers enjoy a more informative shopping experience.
What company owns Untappd?
Untappd is owned and operated by Next Glass, a parent company focused on enhancing beverage discovery and management.
