Reimagining the Post-Purchase Experience with Loop
Loop, the platform purpose-built for returns and reverse logistics, is introducing Order Tracking by Loop. With this release, merchants can create branded, customized tracking pages that look and feel like their own site. The result is simple: a clearer, more trustworthy experience that keeps shoppers informed and strengthens confidence from checkout through delivery—and back again if a return is needed.
Keeping Shoppers Engaged, Start to Finish
The post-purchase moment matters. Loop’s Order Tracking helps brands improve operations and communication from the instant an order is placed. Studies show that customers check their order status an average of 2.8 times per order, with younger shoppers doing so even more frequently. A smooth, branded tracking flow reassures buyers, keeps the brand present during fulfillment and delivery, and stays helpful if a return becomes necessary.
From Loop’s Leadership
“The introduction of Order Tracking solidifies our commitment to enhancing the overall merchant experience,” stated Michael Paulson, Chief Product Officer at Loop. “Our user-friendly solution is designed for both merchants and their customers, fostering enhanced performance and encouraging repeat orders while instilling confidence through personalization.”
What Partners Are Seeing
Brands using Loop’s Order Tracking are seeing measurable gains. Electric Picks, a jewelry brand, reduced customer support inquiries about new orders by 55.5% within three months of implementation. Jenna Barone, Senior Operations Manager, shared, “With Loop’s Order Tracking, we’ve significantly improved our interaction with customers. Previously, we lacked the customization our brand required to engage effectively. Now our brand remains prominent while we deliver essential updates, showing our customers that we care.”
Benefits Designed for Shoppers
Order Tracking gives consumers a clear view of what’s happening with their purchase, and it puts helpful actions right where they’re needed. Shoppers can initiate a return directly from the tracking page as soon as a package is marked delivered. That makes it easier to resolve shipping issues quickly and to keep communication personal and on-brand. The experience also includes personalized recommendations that can encourage repeat purchases. Brands can use Loop’s branded Order Tracking at no cost until early 2025, putting them in a strong position as peak shopping seasons approach.
Explore Order Tracking by Loop
For teams seeking a clearer, more connected post-purchase experience, Loop’s new solution offers a practical path forward. With free, customized Order Tracking available now, brands can keep customers informed at every step and make sure each order—and any follow-up—feels cared for.
About Loop
Loop leads post-purchase solutions for over 4,000 top Shopify brands, specializing in returns, exchanges, and reverse logistics. With offerings like Workflows, Instant Exchanges, Shop Now, Bonus Credit, and Offset, Loop helps global brands unlock cost savings, grow customer lifetime value, and retain more revenue. Backed by a robust service delivery model and a wide range of integration partners, Loop is a complete returns solution for retail. The company has managed over 55 million returns and helped merchants preserve more than $2 billion in revenue over five years. Discover how we can assist you at www.loopreturns.com.
Frequently Asked Questions
What is Order Tracking by Loop?
It’s a branded tracking experience that lets merchants build customized order status pages. Shoppers see clear updates in a space that reflects the merchant’s identity, improving trust and clarity after checkout.
How does Order Tracking help shoppers?
Customers can easily check their order status, start a return from the tracking page once a package is marked delivered, address shipping issues faster, and view personalized recommendations that can guide their next purchase.
What are the benefits for merchants?
Merchants can reduce “Where is my order?” inquiries, streamline operations, and reinforce their brand during fulfillment and delivery. Some brands, like Electric Picks, have seen a 55.5% drop in customer support questions about new orders within three months.
Is there a cost to use Order Tracking by Loop?
Loop is offering branded Order Tracking at no cost through early 2025 for brands using their returns solution, making it easy to pilot the experience before peak seasons.
How do we get started?
Brands can sign up on Loop’s website and enable the Order Tracking feature to deliver a consistent, on-brand post-purchase experience for their customers.
