UMG’s 2024 “Use Your Voice” Campaign Mobilizes Voters
Universal Music Group (UMG), a leader in music-based entertainment, is stepping up its voter-participation work with the 2024 Use Your Voice campaign. Built around community mobilization for the general elections, the effort invites employees and music fans to take part—and to help others do the same.
What the Campaign Sets Out to Do
Since 2020, Use Your Voice has helped eligible voters navigate the process by sharing clear, essential information and resources. In 2024, UMG is widening that support to register voters and make it easier to reach the polls, including practical help with transportation so getting there isn’t the barrier.
Working Together with Trusted Partners
UMG is collaborating with HeadCount, the NAACP, the National Council of Negro Women, When We All Vote, and the Voto Latino Foundation. Through these partnerships, the campaign focuses on making sure eligible voters are informed, prepared, and confident when it’s time to cast a ballot this election season.
Programs Designed to Spark Participation
The 2024 framework brings together a set of programs meant to raise awareness and encourage action. A digital content series highlights key issues on the ballot and why showing up matters, meeting music fans where they already are and building a culture of voting that treats participation as a civic habit.
Tools That Make Voting Simpler
This year’s campaign leans on accessible digital tools and creative, straightforward solutions. At its center is a downloadable voter hub that provides timely information and practical resources people can use to exercise their rights with less confusion and more confidence.
Reducing Barriers to the Ballot
To address common hurdles, UMG has launched efforts that offer logistical support. Among them: rideshare codes made available in partnership with organizations such as the NAACP and When We All Vote, helping ensure that a lack of transportation doesn’t keep someone from voting.
Reaching First-Time and Young Voters
Young voters shape outcomes, and UMG is prioritizing outreach in communities such as Historically Black Colleges and Universities (HBCUs). Through UMG’s Vote HBCU initiative, the campaign seeks to register thousands of students and encourage them to make participation part of their democratic routine.
Artists Lifting the Message
UMG artists are lending their voices, too, using their platforms to motivate a new generation of voters. These collaborations with widely followed figures amplify Use Your Voice and invite fans to learn, register, and show up during the electoral process.
Voting as a Driver of Social Change
UMG recognizes the power of the vote to shape daily life and policy. Use Your Voice aims not only to prepare people for the polls, but to help communities engage with the social and political issues that affect them, nurturing advocacy and steady civic involvement over time.
Partnerships with Purpose
To deepen its impact, UMG continues to partner with organizations committed to social justice and voter rights. These collaborations help spark conversations about pressing issues and encourage collective action, keeping the focus on participation and the shared responsibility to use your voice.
Frequently Asked Questions
What is the main goal of the 2024 Use Your Voice campaign?
The campaign’s core goal is to mobilize eligible voters by sharing reliable information, practical resources, and transportation assistance so they can participate in the upcoming elections. It’s about making voting clearer, easier, and within reach.
How does UMG plan to engage young voters?
UMG is focusing on young voters by partnering with HBCUs and driving efforts like the Vote HBCU initiative and the Vote HBCU tour. The aim is to register thousands of students and support them from sign-up to showing up.
What support does this campaign provide to voters?
Use Your Voice offers digital resources, including a downloadable voter hub, plus rideshare codes that reduce transportation hurdles. It also highlights issues on the ballot so voters can make informed choices.
Which organizations is UMG partnering with for this initiative?
UMG is collaborating with HeadCount, the NAACP, the National Council of Negro Women, When We All Vote, and the Voto Latino Foundation. These partners help extend the campaign’s reach and trust.
What historical significance does this campaign hold?
Launched against the backdrop of ongoing struggles for voting rights and refined since 2020, Use Your Voice has grown to help every eligible voter understand their power and responsibility. The through line is simple: participation strengthens democracy.
