UnitedMasters Partners with TikTok to Empower Independent Artists
UnitedMasters and TikTok have embarked on an innovative partnership aimed at benefiting independent artists and revolutionizing their access to the music industry.
Strategic Collaboration
Under this new multi-year agreement, UnitedMasters will provide TikTok with its extensive catalog of music. This collaboration unlocks fresh commercial opportunities for UnitedMasters' artists, leveraging TikTok's vast Commercial Music Library.
Empowering Artists
Steve Stoute, the Founder and CEO of UnitedMasters, highlights the immense potential this partnership holds, stating, "Our collaboration with TikTok gives UnitedMasters' artists unparalleled access to a global audience. At the same time, it enables TikTok users to discover impactful independent music earlier than ever before." This partnership showcases a mutual dedication to uplifting independent talent at every career stage.
Building Global Reach
Ole Obermann, TikTok's Head of Music Business Development, shared insights on the partnership, stating, "We aim to make the world's best music available to our community of over a billion music fans. Entering a direct deal with a prominent independent label like UnitedMasters is a thrilling opportunity to amplify diverse voices and introduce their music to a global stage.”
Success in the Spotlight
UnitedMasters has a proven track record of propelling artists like BigXThaPlug, Anycia, Tobe Nwigwe, and FloyyMenor to success. FloyyMenor’s hit song, 'Gata Only,' exemplifies this trend, achieving over a billion streams and being recognized as TikTok's #1 Song of the Summer globally. Its success has inspired countless TikTok users to create content centered around the song, resulting in billions of views and widespread popularity.
Creating Opportunities Beyond Music
Steve Stoute noted, "TikTok has transformed into a launchpad for artists, converting viral moments into chart-topping successes. With this partnership, I eagerly anticipate witnessing our artists thrive on TikTok while extending their influence in the music industry. We are fostering a landscape where they own their success and can cultivate their careers independently.”
Commercial Prospects for Artists
Both UnitedMasters and TikTok believe in the significance of music's commercial use on digital platforms, which offers notable revenue and promotional prospects for artists. Through TikTok's commercial music library, artists gain unprecedented access to 70+ million brands, consequently opening up new revenue streams and promotional possibilities.
Extending Opportunities
Besides its collaboration with TikTok, UnitedMasters secures a variety of sync opportunities for the artists on its platform. The company has established partnerships with renowned brands and media companies such as Diageo, Bose, Walmart, ESPN, Coca-Cola, and IKEA. This supportive network allows artists to navigate the complexities of staying culturally relevant and legally compliant in today’s fast-paced landscape.
About UnitedMasters
UnitedMasters operates as the leading software and services platform dedicated to independent artists. Through a unique mix of music distribution services, innovative technology, and pioneering artist marketing solutions, UnitedMasters positions itself as an operating system that empowers artists to shape their destinies. The platform benefits over two million independent artists, including the likes of Brent Faiyaz, BigXthaPlug, and Tobe Nwigwe, enabling them to maintain full ownership of their careers and master recording rights. UnitedMasters connects its artists with global brands, thereby fueling their commercial success in today's dynamic industry.
About TikTok
TikTok stands as a premier platform for short-form mobile videos. Driven by its mission to inspire creativity and bring joy, TikTok maintains global headquarters in strategic locations and operates various offices around the world including New York, London, and more. The platform provides a unique environment where users can discover new music and artists seamlessly, encouraging artistic expression worldwide.
Frequently Asked Questions
What is the significance of the partnership between UnitedMasters and TikTok?
This collaboration empowers independent artists by granting them access to a broader audience and commercial opportunities through TikTok's extensive platform.
How will artists benefit from this partnership?
Artists gain visibility, revenue prospects, and access to TikTok's Commercial Music Library, facilitating their ability to connect with brands and expand their reach.
What examples are highlighted of successful artists through UnitedMasters?
Notable artists include FloyyMenor, whose song 'Gata Only' achieved significant streaming success and recognition on TikTok.
Is UnitedMasters different from traditional record labels?
Yes, UnitedMasters allows artists to retain full ownership of their music and careers, unlike traditional record labels that often claim rights to the artists’ work.
What does TikTok's commercial music library offer artists?
The commercial music library provides artists with access to over 70 million brands, creating new avenues for revenue and promotion.
