RealTruck and Mattel Join Forces for a Custom Jeep Wrangler
This exciting collaboration between RealTruck and Mattel is introducing a custom-built Jeep Wrangler that is sure to capture attention. The vehicle is set to be unveiled at the 2025 SEMA Show in Las Vegas, presenting a unique blend of creativity and functionality. Not only does this build showcase top-notch modifications, but it also serves a charitable purpose as it will be auctioned off, with proceeds directed towards the Gas Monkey Foundation founded by Richard Rawlings.
Details of the Custom Build
The extraordinary Jeep Wrangler, constructed by Doetsch Off-Road, will highlight a range of innovative RealTruck accessories. This 2018 model is enhanced with state-of-the-art features including a RealTruck Superlift 4" lift kit, Rugged Ridge HD Stubby Front Bumper, and advanced Husky Liners Weatherbeater Floor Liners. Enthusiasts can expect a taste of adventure embedded in every inch of this build, making it a remarkable off-road vehicle.
A Charitable Cause Behind the Build
The unveiling of this unique Jeep will take place during a live broadcast from the RealTruck booth at the SEMA Show. Following the reveal, the vehicle will be auctioned at Barrett-Jackson's 2026 Scottsdale Auction. The best part? All proceeds from the auction will benefit Richard Rawlings' Gas Monkey Foundation. This non-profit organization is devoted to providing support to veterans, first responders, and families affected by Alzheimer's, demonstrating the commitment of both RealTruck and Mattel to give back to the community.
What to Expect at the SEMA Show
The SEMA Show is one of the largest automotive trade shows globally, and it serves as a fantastic platform for manufacturers and automotive enthusiasts to connect. At RealTruck's booth, attendees can witness the custom Jeep Wrangler up close and personal. There will be opportunities to learn about the intricate details of the build and the innovative accessories that make this vehicle stand out.
The Impact of the Gas Monkey Foundation
Established in 2014, the Gas Monkey Foundation uses its platform to make a meaningful difference in communities. By auctioning this custom Jeep, the foundation aims to raise awareness and funds to support those in most need. This collaboration not only highlights the vehicle itself but also emphasizes the importance of helping others through charitable efforts.
Insights from the Brands
Lee Riser, Vice President of Marketing Activation at RealTruck, expressed his excitement about the collaboration. He noted that this Jeep Wrangler is a follow-up to a previous successful partnership around a Jeep Gladiator, showcasing high levels of creativity and dedication from both brands. This project not only brings together innovative minds but also aims to evoke positive change through its charitable contribution.
Join the Excitement and Support the Cause
The unveiling of the Jeep Wrangler promises to be a memorable event at the SEMA Show. Scheduled for November 4, the event invites automotive enthusiasts and supporters to witness the unique build. Following the reveal, participating in the auction can enable you to contribute to a noble cause while acquiring a one-of-a-kind vehicle.
RealTruck has always been at the forefront of creating exceptional automotive accessories. With over 1,000 patents, their commitment to innovation is apparent in every product designed for trucks and off-road vehicles. Through this partnership with Mattel, they further solidify their reputation for high-quality craftsmanship and creativity.
Frequently Asked Questions
What is the purpose of the custom Jeep Wrangler auction?
The auction of the custom Jeep Wrangler will benefit Richard Rawlings' Gas Monkey Foundation, which supports veterans, first responders, and families impacted by Alzheimer's.
When will the Jeep Wrangler be unveiled?
The unveiling is scheduled for November 4, during the SEMA Show at RealTruck's booth.
Where will the auction of the vehicle take place?
The vehicle will be auctioned at Barrett-Jackson's 2026 Scottsdale Auction.
Who built the custom Jeep Wrangler?
The custom Jeep Wrangler was constructed by Doetsch Off-Road, a well-regarded builder in the automotive tuning community.
What features does the Jeep Wrangler include?
This Jeep is equipped with premium RealTruck accessories including a 4" lift kit, custom bumpers, and durable floor liners designed for adventure.
