Introducing Pandora's Strategic Share Buyback Programme
In February 2025, Pandora unveiled a new initiative aimed at enhancing shareholder value through a share buyback programme. This strategic move is aligned with European market regulations, specifically the market abuse regulation set forth by the European Parliament. By executing this buyback plan, Pandora aims to reduce its overall share capital while also fulfilling commitments linked to its employee incentive schemes.
Details of the Buyback Plan
The programme outlines a total expenditure cap of DKK 4.0 billion dedicated to repurchasing shares. This buyback will span from early February 2025 to the end of January 2026, permitting ample time for the purchases to unfold. The first segment involves buying shares valued at up to DKK 1.3 billion, to be completed by June 2025. Following this, a second tranche will see investments of up to DKK 1.35 billion commenced in June and concluded by late August 2025.
Managing Transactions
To facilitate the buyback, Pandora has appointed Danske Bank as the lead manager for its third tranche, which also holds a valuation of DKK 1.35 billion. This third batch of transactions will operate between late August and the end of January 2026.
Recent Transaction Highlights
Recent buyback transactions have shown significant engagement. For example, by August 2025, over 2.3 million shares were repurchased, accruing a transaction value of approximately DKK 2.5 billion. Here’s a summary of some notable transactions:
Transaction Breakdown
On 18 August 2025 alone, 27,000 shares were bought at an average price of DKK 846.57, accounting for a total transaction value of DKK 22,857,258. Similarly, shares were acquired on subsequent days, showcasing an ongoing commitment to this programme. By the conclusion of August 2025, the total shares repurchased reached 2,464,203, with a total financial outlay nearing DKK 2.649 billion. This cycle has effectively positioned Pandora for enhanced capital management.
Pandora's Commitment to Sustainability and Growth
Currently, Pandora holds approximately 2,746,553 treasury shares, equating to roughly 3.5% of its total share capital. This strategic approach not only focuses on financial metrics but also reinforces the brand's commitment to long-term sustainability. Conveyor of fine jewellery, Pandora operates under principles that prioritize both quality craftsmanship and environmental responsibility.
About Pandora
As the largest jewellery brand globally, Pandora has successfully established itself as a leader in the accessible luxury market, with products crafted from high-quality materials. Their core philosophy revolves around allowing customers to express their individuality through beautiful jewellery. With a diverse network of over 6,800 points of sale spanning more than 100 countries, Pandora continually expands its market presence.
Sustainable Practices and Future Goals
Pandora prides itself on its sustainability journey, pledging to significantly reduce greenhouse gas emissions throughout its value chain by 2030. By using recycled materials for the creation of its jewellery, the company reflects a forward-thinking approach in an industry that is still grappling with sustainability challenges.
Contact Information
For those interested in learning more about the share buyback programme or Pandora’s sustainable practices, the following investor relations contacts are available:
Investor Relations Contact:
BILAL AZIZ
SVP, Investor Relations & Treasury
Phone: +45 3137 9486
Email: biazi@pandora.net
Corporate Communications Contact:
JOHAN MELCHIOR
VP, Media Relations & Public Affairs
Phone: +45 4060 1415
Email: jome@pandora.net
Additional Investor Relations Contact:
ADAM FUGLSANG
Director, Investor Relations
Phone: +45 6167 7425
Email: adfug@pandora.net
Frequently Asked Questions
What is the purpose of Pandora's share buyback programme?
The programme aims to reduce share capital and accommodate obligations from employee incentive plans.
How much has Pandora allocated for the buyback initiative?
Pandora has set an upper limit of DKK 4.0 billion for the repurchase of shares.
Who manages Pandora's share buyback transactions?
Danske Bank has been appointed as the lead manager for the buyback programme.
What percentage of treasury shares does Pandora currently own?
Pandora owns approximately 3.5% of its total share capital in treasury shares.
What measures is Pandora taking towards sustainability?
They aim to significantly reduce their greenhouse gas emissions and exclusively use recycled materials for jewellery production.
