Unanet's Remarkable Recognition
There it is—Unanet snagging the esteemed CRM Excellence Award for 2026, spotlighted in CUSTOMER Magazine. This nod from a decades-old authority in contact center tech doesn't happen by luck—it's the culmination of strategic brilliance. Unanet's been busy redefining what it means to be AI-first, and now they're reaping the rewards.
Power of AI in Project Management
Unanet's growth hasn't just been about tacking AI onto old processes. No, these guys flipped the script, reimagining how GovCons sync up with potential projects. The AI-driven GrowthStudio platform is at the core of it all. Rather than relying on the same ol' methods, businesses can now zero in on juicy opportunities that play to their strengths, without reshuffling the team deck.
CEO Craig Halliday laid it out clearly, emphasizing that the goal isn't to make processes painfully smarter, but actionable, practical smart. It's one thing to have a vision; it's another to deliver tangible, predictable growth with AI's quicksilver power.
"Our AI-first strategy isn't about adding AI to existing workflows—it's about fundamentally reimagining how GovCons identify opportunities, make smarter decisions, and grow their business." — Craig Halliday
Transforming the Traditional
The CRM Excellence Award isn't handed out just based on glitzy tech features. It's about concrete results, which Unanet has in spades. In their 10th annual GAUGE Report, the company dropped a bombshell: GovCons leveraging AI in operations win over half of their targeted opportunities. That's an edge you can't ignore—the kind of advantage that turns heads and wins awards.
Delving Into the CRM Excellence Criteria
Let me tell you, customer loyalty ain't what it used to be—it's far more dynamic and requires tech that can keep pace. The CRM Excellence Awards recognize companies that don't just manage customer relationships; they enhance every touchpoint across the board. Unanet's GrowthStudio, as part of its AI-first package, meets and exceeds these expectations. By automating mundane tasks, diving headlong into analytics, and building robust customer solutions, Unanet's practices shape into loyalty machines.
- Streamlined Processes: Cutting redundancy and upping efficiency.
- Enhanced Engagement: Leveraging insights to keep clients hooked.
- Long-term Loyalty: Transforming user interactions into lasting bonds.
The Legacy and Future of Awards
A quick tip of the hat to Rich Tehrani, CEO of TMC, shedding light on the significance of these recognitions. The CRM Excellence Award isn't just another plaque for Unanet; it's validation. Unanet's accolades shine brighter than most in the marketplace, carrying almost three decades of historic respect. This isn’t just about pats-on-the-back; it's proof in the pudding—real-world performance that’s altering client organizations for the better.
Looking ahead, with this award in their pocket and AI-first strategy under their belt, Unanet’s walking down a path of increased trust and innovative reputation. Yeah, others might play catch-up, but Unanet's placed itself solidly at the AI-in-ERP forefront, potentially dictating how future market maneuvers play out.
The Path Ahead
Smart investors and market observers are bound to keep Unanet on their radar. With a coalition of over 4,200 GovCons and engineering firms, they're more than just a flash in the pan. They're setting themselves up to be a cornerstone in predictive, AI-driven project management.
With a tech landscape this frenetic, it's outfits like Unanet—sharp, innovative, and recognized—that are likely to continue etching out the blueprint for how project-based businesses capture growth and elevate strategies. Keep an eye peeled, because the moves they make could echo well beyond this CRM accolade.
