Ultra Violette Expands into the U.S. Market with Sephora
Ultra Violette, the acclaimed Australian sunscreen brand, is making headlines as it launches into the U.S. market, marking its 30th entry into global territories. Renowned for revolutionizing the SPF category, Ultra Violette is setting the stage for a significant expansion with its retail partner, Sephora.
Innovative Product Lineup Exclusively for U.S. Consumers
Starting today, consumers can browse Ultra Violette’s range on Sephora.com, with an exciting in-store debut at 592 Sephora locations nationwide. The launch features six distinctive SKINSCREENS, including the much-anticipated Vibrant Screen™, which is exclusively available in the U.S. The lineup also includes the popular Supreme Screen, Velvet Screen, Future Screen, and two shades of Sheen Screen lip balm, ensuring there’s something for every sun care enthusiast.
The Genesis of Ultra Violette
Co-founded by beauty aficionados Ava Matthews and Bec Jefferd, Ultra Violette emerged from a need for effective yet lightweight sunscreen alternatives. Both founders, appreciating the daily need for distinct sun protection, were determined to eliminate the sticky feel of traditional sun products. Thus began their three-year journey to develop a line of SKINSCREENS that fuse skincare with sun protection without compromising on quality.
A Thriving Partnership with Sephora
This collaborative journey encapsulates a pivotal moment for the brand. "This launch represents a transformative change for our business," co-founder Bec Jefferd notes. She expresses gratitude towards Sephora for their unwavering support during this transitional phase. Their expertise has been crucial, especially navigating the complexities of entering such a highly regulated market.
Sephora's Commitment to Quality
Cindy Deily, VP of Skincare Merchandising at Sephora, shares her excitement regarding the partnership. She emphasizes how Ultra Violette's unique formulations adhere to rigorous Australian standards while incorporating powerful skincare elements that seamlessly blend into daily beauty routines, illustrating the retailer's dedication to innovative and effective products.
The Significance of the U.S. Launch
Ava Matthews expresses that launching in the U.S. marks a pinnacle moment for Ultra Violette since its inception. Customer enthusiasm has been palpable, even before the brand’s official availability in the U.S. Many have discovered Ultra Violette while traveling or from recommendations, resulting in a devoted fanbase. The team meticulously ensured that the U.S. formulations match the beloved versions popular in other markets, conducting thorough testing to maintain the reputation established worldwide.
Creating a Sustainable Future for Sunscreen
Ultra Violette prides itself on its growing presence, with sales reflecting a SKINSCREEN sold every twenty seconds. Their products are crafted in Australia, ensuring the highest standards of quality control in product formulation and testing. The brand continues to aim for an approach to sunscreen that reshapes perceptions — viewing it as a fun, essential component of daily skincare rather than a mundane necessity.
Frequently Asked Questions
1. What is Ultra Violette known for?
Ultra Violette is known for its innovative sunscreen products that blend skincare with sun protection, creating a category called SKINSCREENS.
2. Where can I find Ultra Violette products in the U.S.?
Ultra Violette products are available through Sephora's online portal and in over 590 Sephora stores across the country.
3. What makes Ultra Violette's formulations unique?
The formulations are designed to meet high regulatory standards while incorporating effective skincare ingredients, providing both UV protection and skincare benefits.
4. Who are the founders of Ultra Violette?
Ultra Violette was co-founded by beauty industry experts Ava Matthews and Bec Jefferd, both of whom aimed to create effective sun care solutions.
5. What new products are launched with the U.S. entry?
The launch includes six SKINSCREENS, highlighting the debut of Vibrant Screen™, exclusively available in the U.S. market.
