Uglies Kettle Chips Expands Flavor Lineup for the Holidays
Uglies® Kettle Chips is excited to announce the launch of two new flavors that will surely delight snack lovers everywhere. With the holiday season approaching, the brand unveils its latest sweet potato chip flavors: Hot Honey and Spicy BBQ. These new flavors build upon the established popularity of their original sweet potato chips, which made a successful entry to the snack market recently.
Innovation Meets Sustainability
At its core, Uglies is committed to sustainability. The brand, a division of Dieffenbach's Potato Chips Inc., takes a unique approach by turning imperfect potatoes, which might otherwise go to waste, into delicious kettle-cooked chips. Each chip not only embodies amazing taste but also reflects a mission to reduce food waste and promote healthy eating. In the U.S., a shocking 26% of produce is discarded for aesthetic reasons, and Uglies aims to change that narrative.
Delicious New Flavors
The new sweet potato flavors, Hot Honey and Spicy BBQ, are already generating excitement among consumers and retailers. Hot Honey is a trending flavor that pairs sweetness with a hint of spice, while Spicy BBQ offers a smoky kick, making both options perfect for snack time or gathering with friends during holiday festivities.
Consumer Trends Support New Offerings
Recent research indicates that sweet potatoes are gaining immense popularity among American consumers. Statistics reveal that over 50% of people have tasted sweet potato snacks and enjoyed them, with an additional 16% eager to try them. Moreover, sales of sweet potato chips have skyrocketed by an impressive 130% over the last four years, highlighting the growing interest in this flavor.
The Rise of Unique Flavor Combinations
The food industry is currently witnessing a surge in consumer interest for unexpected flavor pairings. The concept of 'Swicy,' which combines both sweet and spicy attributes, has secured its place as a leading trend. Research shows that more than a third of consumers have sampled hot honey and appreciate its distinct taste, while nearly 25% are keen to try it.
Availability of New Flavors
Consumers can find the new Uglies Kettle Chips flavors rolling out to retailers nationwide, with an initial launch at Giant Food Stores. Fans of the brand can also purchase these tasty snacks through their official website, making it easy to enjoy the new flavors at home.
Commitment to Quality
Uglies Kettle Chips proudly holds an Upcycled Certified™ label from the Upcycled Food Association. As a testament to their successful efforts, the brand recently celebrated a significant milestone: they have rescued over 30 million pounds of 'ugly potatoes' from going to waste, starting from the time of their inception in 2017. This commitment not only supports farmers but also helps in tackling food waste while contributing a portion of profits to charitable initiatives.
About Dieffenbach's Potato Chips, Inc.
Based in Pennsylvania, Dieffenbach's Potato Chips, Inc. has been dedicated to crafting "Truly Enjoyable Snacks" since 1964. As a family-owned enterprise, the company focuses on small-batch kettle cooking. The Uglies brand, now a popular choice among consumers, provides a range of kettle chips made from upcycled potatoes. Currently, Uglies offers nine flavorful varieties, encompassing both kettle-cooked and sweet potato options.
Frequently Asked Questions
What are the new flavors of Uglies Kettle Chips?
The new flavors introduced are Hot Honey and Spicy BBQ sweet potato chips.
Where can I purchase the new Uglies Kettle Chips?
The new flavors will be available in major retailers across the country and online through the Uglies website.
What is the mission of Uglies Kettle Chips?
Uglies aims to reduce food waste by using imperfect potatoes while creating delicious snacks and giving back to charities.
How has the popularity of sweet potatoes changed?
Over 50% of U.S. consumers have tried sweet potato snacks, with sales increasing by 130% in recent years.
What does Upcycled Certified™ mean?
Upcycled Certified™ indicates that Uglies Kettle Chips utilize ingredients that would have otherwise gone to waste, contributing to sustainable practices.
