UGG® Celebrates the Season with its Holiday Campaign
Southern California-based global lifestyle brand and ultimate gift-giving destination UGG® (a division of Deckers Brands [NYSE: DECK]) has launched its enchanting holiday campaign, aptly titled Unbox Joy. This heartfelt initiative showcases an array of gift-worthy styles, including both timeless silhouettes and new trends that consumers eagerly anticipate year after year.
Iconic Styles for Everyone
The Unbox Joy holiday campaign features a carefully curated selection of footwear designed for both giving and receiving. Here’s a glimpse at some standout styles:
Classic Mini Maxi Curly
Priced at $180, the Classic Mini Maxi Curly captures the essence of UGG® with its unique features. This style is adorned with an UGGbraid-inspired bow and a curly sheepskin upper—crafted with smooth suede and lined with cozy UGGplush for ultimate comfort.
Classic Slip-On Atherson
At $120, the Classic Slip-On Atherson embodies warmth and coziness. Designed with premium suede and sheepskin, these are perfect for laid-back days but also impressively stylish. Their ultra-light sugarcane EVA outsole ensures a comfortable experience with every step.
Tasman Alpine
This tasteful slipper, priced at $130, is a true representation of the UGG® heritage. With elements like a dramatic sheepskin collar and signature Twin Seam stitches, the Tasman Alpine is not only functional but a fashion statement. It is crafted with UGGplush to keep your feet warm and cozy.
Disquette Atherson
Ultra-light and ultra-cozy, the Disquette Atherson, priced at $120, showcases a beautiful suede upper with intricate hand-stitched details. This footwear style features luxurious sheepskin and soft UGGplush for a warm embrace with every wear.
Tasman
The long-loved Tasman is another fan favorite, available for $110. Its lightweight design, plush wool lining, and durable suede uppers make this style a timeless addition to any wardrobe.
Classic Mini II
Priced at $160, this boot started as a post-surfing essential and has transformed into a fashion icon. Crafted with premium sheepskin, it provides exceptional warmth for both indoor and outdoor use, embodying the relaxed California vibe.
Celebrating the Spirit of Giving
UGG®'s festive campaign fosters the joy of gifting and the sentimental experiences shared between loved ones. Through the lens of joyful unboxing videos, the Unbox Joy campaign brings to life those relatable moments of surprise and happiness that come with opening an UGG® package. Gifting UGG® is more than a transaction; it embodies heartfelt emotions, revitalizing the holiday spirit.
Available Styles
The styles from the UGG® holiday collection are readily available at UGG.com, UGG® stores, and selected retailers nationwide. Consumers can experience the joy of selection and the thrill of giving this season with a simple visit to the UGG® website or any authorized seller.
About UGG®
UGG® was founded in 1978 by an Australian surfer and has since evolved into a global lifestyle brand famous for its signature Classic boot. With a commitment to quality and craftsmanship, UGG® produces a vast range of footwear, apparel, and accessories that cater to the everyday casual lifestyle. With annual sales exceeding $2 billion, UGG® maintains a robust global presence through partnerships with top retailers and numerous owned store locations worldwide.
About Deckers Brands
Deckers Brands stands as a pioneer in the design and distribution of innovative footwear and accessories. Their impressive portfolio includes renowned labels such as UGG®, HOKA®, Teva®, Koolaburra®, and AHNU®, marking their influence across more than 50 countries and territories. With over five decades of experience, Deckers Brands consistently transforms niche products into lifestyle leaders that resonate with millions of loyal consumers globally.
Frequently Asked Questions
What is UGG®'s holiday campaign about?
The campaign, titled Unbox Joy, showcases gift-worthy styles and celebrates the emotional experience of gifting UGG® products.
What styles are featured in the UGG® holiday collection?
Styles include the Classic Mini Maxi Curly, Classic Slip-On Atherson, Tasman Alpine, and more—each highlighting UGG®'s signature qualities.
Where can I shop UGG® holiday styles?
UGG® holiday styles are available at UGG.com, UGG® stores, and select retailers nationwide.
What makes UGG® a special gift?
Gifting UGG® is about sharing emotional experiences, warmth, and comfort with loved ones, making it a thoughtful present during the holiday season.
How can I learn more about UGG®?
You can visit UGG.com to explore their latest collections, brand history, and more information about their iconic styles.
