UFC Partners with Total Wireless as Official Wireless Provider
UFC®, the premier organization in mixed martial arts, has announced a game-changing partnership with Total Wireless, a rapidly growing, no-contract wireless provider that operates on the expansive Verizon 5G network. This collaboration aims to elevate the fan experience as Total Wireless gears up to showcase its brand at some of the biggest UFC events in 2025.
Strategic Marketing Activation
This agreement designates Total Wireless as the Official Wireless Provider for UFC in the U.S. The partnership will prominently feature Total Wireless branding throughout UFC Pay-Per-View events and Fight Nights, ensuring maximum visibility among MMA fans. Each event will serve as a platform for Total Wireless to engage with its audience and amplify its messaging through UFC’s rich promotional materials.
Insight from UFC Leadership
Robby Miller, the Vice President of UFC Global Partnerships, expressed enthusiasm about the collaboration, stating that the organization sought a partner in the wireless sector that aligns with its core values and mission. “This partnership unites two dynamic brands, each a leader in their own field. With Total Wireless’ commitment to connectivity, we’re looking forward to innovative activations that enhance our passionate UFC community’s connection to the sport,” Miller remarked.
Engaging with Fans
Doug Collman, AVP of Marketing at Verizon Value, shared his excitement about entering the Octagon with UFC. He stated, “This partnership presents an incredible opportunity for Total Wireless to reach a broader audience and interact with UFC fans in engaging and exciting ways. Both Total Wireless customers and UFC fans share a spirit of resilience—this makes our collaboration a fitting match.”
Branded Activations and Content Creation
As part of its role as the Official Wireless Provider of UFC, Total Wireless will gain significant brand exposure at all Pay-Per-Views and Fight Nights. This includes prominent placements within the Octagon® as well as inclusion in vital Pay-Per-View broadcast segments, such as the riveting “Fighter Walkouts” leading up to the most anticipated fights.
In addition to event visibility, UFC and Total Wireless plan to work on original content tailored for UFC’s diverse digital platforms and social media outlets, which collectively reach over 290 million users around the globe. Furthermore, the partnership introduces an annual Brand Ambassador program, facilitating interactive experiences through appearances and creative initiatives featuring renowned UFC athletes.
Upcoming Events
Fans can expect to see the Total Wireless branding come alive during the exciting UFC Pay-Per-View event slated for early 2025, specifically at UFC® 311: MAKHACHEV vs. TSARUKYAN 2. This event will occur at the freshly inaugurated Intuit Dome in Los Angeles, featuring two highly awaited championship showdowns. Islam Makhachev will defend his lightweight title against Arman Tsarukyan, with Merab Dvalishvili competing against Umar Nurmagomedov in a thrilling bantamweight co-main event.
All About UFC
UFC is recognized as the leading mixed martial arts organization worldwide, boasting a massive fan base of over 700 million and around 290 million followers across various social media platforms. The organization hosts more than 40 live events each year in renowned arenas while broadcasting to over 975 million households in over 170 countries. UFC’s roster consists of top-tier athletes from more than 80 nations, and its digital presence includes UFC FIGHT PASS®, a premier streaming service for combat sports. UFC operates under TKO Group Holdings (NYSE: TKO).
Insights on Total Wireless
Total Wireless is a progressive wireless provider that operates without contracts, harnessing the power of Verizon’s 5G network. With over 1,000 exclusive retail locations across the nation, Total Wireless is committed to offering customers flexible plans that include unlimited data and access to Verizon's robust 5G service—all at predictable pricing for five years, including taxes and fees. The brand also provides incentives, such as free 5G devices with qualifying purchases.
As part of the Verizon Value portfolio, which features other prepaid brands including Straight Talk, Visible, and Tracfone, Total Wireless is perfectly positioned to deliver exceptional wireless service and connectivity solutions for its users.
Frequently Asked Questions
What is the new partnership about?
The partnership between UFC and Total Wireless aims to enhance fan engagement at UFC events through marketing activations and brand placements.
How will Total Wireless be featured during UFC events?
Total Wireless will gain brand visibility through placements in the Octagon and integrations into significant Pay-Per-View broadcasts.
When does this partnership take effect?
The partnership activates at UFC’s first Pay-Per-View of 2025, UFC® 311.
What can fans expect from this partnership?
Fans can look forward to exciting content collaborations and interactive events designed to foster their connection with the sport.
Who leads UFC’s partnership efforts?
Robby Miller, the Vice President of UFC Global Partnerships, oversees the partnership initiatives with Total Wireless.
