U by Kotex® Partners with Star Athlete to Break Period Taboos
The U by Kotex® brand is on a mission to tackle period stigma in sports with the support of rising pickleball champion Anna Leigh Waters. At only 18, Waters stands out as the top player in the world, and she aims to show that menstrual cycles shouldn't hinder athletic performance.
Redefining Athletic Excellence
Recent findings have highlighted that mental agility in some women can actually enhance during their menstrual cycle, leading to improved reaction times and accuracy. Energized from her recent victories in tournaments, Waters perfectly embodies the message that excellence in sports doesn’t need to be put on hold for a monthly cycle.
Empowering Female Athletes
Waters emphasized, "Winning a match is always thrilling, but accomplishing this while on my period made it especially rewarding. Too many young women believe that having their period is a barrier, leading some to even step away from sports. With U by Kotex® as my partner, we’re committed to encouraging women to play every day of the month. I’m living proof that your period doesn’t define your capabilities or ambitions. The right protection can make all the difference."
Confronting the Challenges
Surveys reveal that over 84% of girls aged 11-16 report a decline in interest in sports after the onset of menstruation. This statistic highlights the urgent need to address the stigma surrounding periods. Partnering with Anna Leigh Waters, U by Kotex® is dedicated to changing the narrative around menstruation and empowering women to engage in sports without fear or embarrassment.
Commitment to Celebration and Resilience
Nicole Pawlukowsky, the vice president of U by Kotex®, stated, "We are excited to collaborate with Anna Leigh Waters to demonstrate that a menstrual cycle should not impede a woman’s journey forward. Honoring and highlighting the strength and resilience of female athletes is at the core of our mission, and Anna is an ideal representative of that empowerment."
Engagement through Social Media
To further this empowering message, U by Kotex® encourages everyone to follow their social media accounts. Engage with @UbyKotex on Instagram and @UbyKotexUS on TikTok for insights, support, and community connections.
About Kimberly-Clark
Kimberly-Clark (NASDAQ: KMB) produces essential products that are integral to daily life for individuals across over 175 countries. With a rich portfolio of brands including Huggies, Kleenex, Scott, and Kotex, the company values innovation, sustainability, and community support. With over a century of experience, Kimberly-Clark aims to inspire progress for generations to come. Their commitment extends beyond products, fostering ethical practices that benefit the planet and society.
Frequently Asked Questions
What is the partnership between U by Kotex® and Anna Leigh Waters about?
U by Kotex® partnered with Anna Leigh Waters to challenge the stigma surrounding menstruation in sports and promote female empowerment.
How does menstruation affect athletic performance?
Studies suggest some women may even experience improved mental agility during their periods, demonstrating that menstruation shouldn't hinder athletic achievement.
Why do many girls lose interest in sports during menstruation?
Research indicates that a significant portion of girls feel that periods negatively affect their ability to participate in sports, leading to decreased interest.
What message is U by Kotex® trying to convey?
The brand aims to empower women to engage in sports year-round and confront the outdated stigma surrounding menstruation.
How can we follow the U by Kotex® campaign?
Follow U by Kotex® on Instagram @UbyKotex and on TikTok @UbyKotexUS for updates and community support regarding menstruation in sports.
