Exciting New Partnership Between Twisted Tea and Top Rank Boxing
In a move that promises to enhance the boxing experience for fans, Twisted Tea Hard Iced Tea has officially partnered with Top Rank as their exclusive malt beverage partner for the 2025 boxing events. This collaboration builds on the success of their initial partnership in 2024 and aims to elevate the energy and excitement around boxing, known as one of the most thrilling sports worldwide.
Unparalleled Fan Engagement
Twisted Tea, the nation’s leading hard iced tea brand, is committed to leveraging this partnership to create unforgettable experiences for fight fans. As part of this collaboration, Twisted Tea will be recognized as the “Official Walkout Partner,” providing captivating entrances for fighters that will energize the crowd and enhance the overall atmosphere. Fans can look forward to engaging with Twisted Tea through custom digital content, on-site activations, and branded experiences that will set each night apart.
Creating Memorable Experiences
Brian Kelly, Chief Revenue Officer of Top Rank, expressed enthusiasm about this partnership by stating, “Top Rank is elated to team up with Twisted Tea, an innovative brand that consistently breaks new ground.” This sentiment underscores the goal of creating unforgettable fan experiences that resonate with the boxing community.
What to Expect in 2025
The expanded partnership is set to kick off with an exhilarating lightweight championship bout, showcasing boxers who are stars in the industry. The March matchup promises to be a thrilling event where fans will see Twisted Tea's branding displayed prominently. This will provide the hard iced tea brand with further visibility and recognition among the boxing enthusiast community.
Engagement Strategies for Fans
Twisted Tea is set to roll out a variety of engaging touchpoints for fans throughout the year. These include immersive social media content and unique experiences tailored for fight days, that allow fans to connect with their favorite fighters in new and compelling ways.
About Twisted Tea
Established in 2001, Twisted Tea has quickly risen to become the top refreshing hard tea brand in the United States. Known for its real brewed tea flavors and smooth taste, Twisted Tea aims to create enjoyable moments for fans everywhere. The brand continues to innovate and expand its offerings, ensuring that every sip is filled with flavor.
About the Boston Beer Company
The Boston Beer Company, founded in 1984 and known for its flagship Samuel Adams beer, has grown into one of the premier craft breweries in the U.S. Their commitment to quality and innovation extends beyond traditional brewing into new categories like hard cider, seltzer, and tea. With a variety of brands under their umbrella, the Boston Beer Company has made a lasting impact on the beverage industry.
About Top Rank
Founded in 1973, Top Rank has set the standard for boxing promotions, responsible for showcasing and promoting some of the sport's greatest champions. With a history of connecting boxing fans with elite fighters, Top Rank remains dedicated to excellence and innovation in the boxing arena.
Frequently Asked Questions
What is the significance of the Twisted Tea and Top Rank partnership?
This partnership aims to enhance fan experiences and engagement during boxing events, bringing together two well-known brands.
How will Twisted Tea be involved in boxing events?
Twisted Tea will act as the Official Malt Beverage Partner, with a significant presence in event branding and fan activations.
When does this partnership start?
The partnership will officially kick off with a lightweight championship bout, marking the beginning of their collaboration.
What can fans expect from Twisted Tea during the boxing matches?
Fans can expect exclusive experiences, social media content, and unique engagement opportunities throughout the events.
Is Twisted Tea popular among beverage consumers?
Yes, Twisted Tea is known as the number one hard iced tea brand in the U.S., indicating its popularity and recognition among consumers.
