Truly Hard Seltzer and Jeff Hamilton: A Winning Combination
Truly Hard Seltzer, known as the Official Hard Seltzer partner of U.S. Soccer, has teamed up with acclaimed designer Jeff Hamilton to launch a one-of-a-kind limited-edition jacket collection. This collection is a tribute to American soccer enthusiasts and reflects Truly's ongoing commitment to provide exceptional experiences for the vibrant U.S. Soccer community.
The Excitement of the Collection Launch
Starting today, fans can purchase these exclusive jackets that not only boast unique designs but also celebrate the spirit of soccer in America. The partnership with Jeff Hamilton, who has a storied history in sports apparel design, positions Truly as a leading choice for soccer fans age 21 and older across the nation.
Capturing the Essence of U.S. Soccer
With the biggest events in soccer on the horizon, this collaboration highlights Truly's dedication to fan engagement. Jeff Hamilton expressed his enthusiasm, stating, "Working with Truly and U.S. Soccer to create this soccer collection has been an incredible opportunity. My career has included iconic moments across various sports, and expanding into soccer feels like a natural progression. I am thrilled to offer something special that embodies the spirit of U.S. Soccer.”
Design Details That Speak to Fans
Every aspect of the jacket speaks directly to the fans whose energy and creativity keep the game alive in the United States. The stars on the front are reminiscent of the 1994 U.S. Men's National Team uniforms, representing a historic moment in American soccer. Additionally, city abbreviations on the sleeves celebrate the diverse soccer culture flourishing in cities nationwide. Each jacket is not just clothing; it's a piece of wearable art that tells the story of the sport's legacy while envisioning a promising future.
Celebrating the Passionate Soccer Community
As Matt Withington, Truly Hard Seltzer’s senior director of marketing, stated, "Soccer fans are among the most dedicated supporters in the sports world. We wanted to create an opportunity for them to own a piece of the spirited U.S. Soccer culture. The collaboration with Jeff Hamilton allows us to connect with fans on a deeper level beyond just our products. With these limited-edition jackets, we honor our incredible fans and offer them a collectible they will cherish for years ahead.”
Where to Find the Collection
For those interested in exploring the Truly x Jeff Hamilton collection further, these jackets are available on Truly's official online store for $150 each. This limited release not only provides fans with a stylish piece of soccer merchandise but also connects them to the heart of the sport they love.
About Truly Hard Seltzer
Since its establishment, Truly Hard Seltzer has been at the forefront of innovation in the alcoholic beverage market. Launched in 2016, it has quickly become synonymous with refreshing, flavorful hard seltzers that cater to various tastes. With an array of product offerings, including lighter flavors and bold mixes, Truly continues to evolve and resonate with consumers. In 2024, Truly introduced Truly Unruly, a high ABV hard seltzer, showcasing their commitment to innovation and quality.
About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) has a rich heritage that dates back to 1984 when it began brewing Samuel Adams beer. The company has since flourished, establishing itself as a leading craft brewer in the United States. Boston Beer Company prides itself on quality and innovation, offering a wide range of products, including iconic brands like Angry Orchard Hard Cider and Twisted Tea Hard Iced Tea, alongside Truly Hard Seltzer. Their commitment to brewing excellence is reflected in their dedication to producing quality beverages loved by consumers.
Frequently Asked Questions
What is the Truly x Jeff Hamilton jacket collection?
This collection is a limited-edition line of jackets created in partnership between Truly Hard Seltzer and designer Jeff Hamilton, celebrating U.S. Soccer and its passionate fans.
Where can I purchase the Truly x Jeff Hamilton jackets?
The jackets are available for purchase exclusively on Truly's online store for $150.
What inspired the design of the jackets?
The design incorporates elements from the 1994 U.S. Men's National Team uniforms and features city abbreviations to honor local soccer cultures.
When was Truly Hard Seltzer established?
Truly Hard Seltzer was launched in 2016 and has since set trends in the hard seltzer category.
What other products does the Boston Beer Company offer?
In addition to Truly Hard Seltzer, the Boston Beer Company produces a variety of beverages, including craft beers, hard ciders, and hard teas.
