Refreshing Innovation from Truly Hard Seltzer
As summer approaches, it’s time to celebrate with something extra special! Truly Hard Seltzer is excited to announce the launch of its new Truly Unruly 8% Lemonade Hard Seltzer. With a refreshing lemonade base invigorated by an impressive 8% alcohol by volume (ABV), this drink is designed to take your summer festivities to the next level.
Flavorful Offerings to Enjoy All Year
Truly Unruly Lemonade is set to be available nationwide all year long, making it a convenient choice for any occasion. This new innovation comes in four electrifying flavors: Bumpin’ Blue Razz, “OG” Original, Punched-Up Pineapple, and Wild Pink. Each of these flavors ensures a delightful burst of tartness paired with the energizing kick of 8% ABV. For a truly enjoyable experience, you can conveniently find Bumpin’ Blue Razz in 12-pack 12-ounce cans or 24-ounce single-serve options at select locations.
Unforgettable Launch Event with Billy Eichner
Truly Hard Seltzer collaborated with the charismatic comedian and actor Billy Eichner for a unique promotional event. The duo brought the spirit of summer alive through their first-ever “Lemonade Stand-Up” comedy show. In an unexpected twist, the fun unfolded right at a lemonade stand, capturing the spirit of nostalgia while adding a modern flair. Eichner’s infectious energy, along with surprise interactions with the public, created a memorable experience for everyone involved.
Join the Lemonade Revolution
Fans eager for a first taste of Truly Unruly Lemonade were invited to an exclusive launch party hosted by Eichner. It was a festive gathering where attendees got the chance to savor the drink while enjoying the vibrant atmosphere. Billy Eichner perfectly encapsulated the essence of this new product by stating, "Truly Unruly Lemonade and I are a perfect match. We're both a little sweet, a little tart, and we pack a punch! Together, we’re guaranteed a good time.”
Breaking Tradition and Setting Trends
According to Matt Withington, the senior director of marketing at Truly Hard Seltzer, “Like Billy, Truly Unruly Lemonade plays by its own rules. We’ve flipped the traditional lemonade stand on its head by creating an audaciously adult version.” This inventive approach adds a bold twist to the classic lemonade concept, ensuring a refreshing beverage for adults seeking flavorful fun in a can.
A Leader in Hard Seltzer Innovation
Truly Hard Seltzer has been at the forefront of the hard seltzer movement since its inception in 2016. The company has constantly innovated and adapted to consumer preferences. With Truly Unruly, they introduced a high ABV hard seltzer that doesn't compromise on taste, making it distinctly appealing to drinkers. The exciting blend of nostalgia and new experiences positions Truly Unruly Lemonade as an essential part of summer celebrations.
Stay Connected with Truly
To keep updated with the latest offerings and innovations from Truly Hard Seltzer, you can follow their social media channels or visit their website. Whether it’s for product information or to discover where to buy Truly Unruly Lemonade, there are plenty of ways to stay in the loop. Truly is committed to crafting flavors that resonate with consumers’ evolving tastes, further enriching the social beverage experience.
Frequently Asked Questions
What is Truly Unruly Lemonade?
Truly Unruly Lemonade is a new hard seltzer flavor from Truly that features a refreshing lemonade base with 8% ABV.
What flavors are available in the Truly Unruly Lemonade line?
The line includes Bumpin’ Blue Razz, “OG” Original, Punched-Up Pineapple, and Wild Pink flavors.
When will Truly Unruly Lemonade be available?
Truly Unruly Lemonade is available nationwide year-round, making it accessible at any time!
Who was involved in the promotional launch?
Comedian Billy Eichner participated in the launch event as a special guest, bringing entertainment and excitement around the new product.
How can I find out more about Truly products?
You can visit Truly's website or follow them on social media for updates on new products and promotions.
