Truelink Capital Expands into the Event Industry with GES Acquisition
Truelink Capital has made a significant move by entering into a definitive agreement to acquire GES, a prominent player in the global exhibition and event industry. This strategic decision is set to strengthen Truelink's footprint in this dynamic sector while enhancing the services offered by GES.
GES: A Leader in Event Solutions
Founded over 90 years ago, GES has earned an outstanding reputation in providing top-notch exhibition, event, and brand activation services worldwide. With operations in multiple regions, GES delivers extensive services including strategic planning, creative design, logistics, and event production, enabling its clients to create exceptional event experiences. GES operates across various sectors like healthcare, defense, financial services, technology, and retail, proving its versatility in both live and virtual events.
Commitment to Innovation
GES' innovative approach has allowed it to develop unique solutions catering to diverse industries. This expansion into related areas positions GES as a trustworthy partner for various stakeholders, including corporate marketers, agencies, and associations. Their established relationships and commitment to adapting to market changes have contributed to GES’ sustained success in the exhibition industry.
Truelink Capital's Vision and Strategy
Luke Myers, Co-Founder and Managing Partner of Truelink Capital, expressed enthusiasm about this acquisition, stating, "GES' leadership in the exhibition sector, combined with the opportunity to grow the agency vertical via Spiro, makes this investment ideal for Truelink. Our goal is to invest further in GES’ current offerings while pursuing growth strategies that include both organic development and acquisitions. We see vast potential in enhancing GES’ tech-oriented services to improve client experiences across the board, from organizers to attendees, leveraging our collective strengths for greater impact."
Leadership Transition at GES
Derek Linde, currently President of GES, will take on the role of President & CEO following the acquisition. Linde remarked on this pivotal moment, emphasizing the excitement of innovating and enhancing their capabilities in technology and service offerings. He expressed confidence in the partnership with Truelink, which aligns closely with their mission to deliver exceptional experiences.
A Focused Investment Approach
This acquisition marks yet another strategic investment for Truelink Capital, which specializes in middle-market growth opportunities. The firm prides itself on fostering long-term value through partnerships with leading companies in industrial and tech-enabled service sectors. Their track record of operationally focused investments sets them apart in a competitive landscape.
Advisory Support for the Acquisition
During this transaction, Truelink Capital received guidance from Baird and BrightTower, who served as financial advisors, along with legal support from Kirkland & Ellis. On the other side, Moelis & Company LLC and Latham & Watkins LLP acted as financial and legal advisors for Viad Corp, ensuring a smooth transaction process with expert oversight.
About Truelink Capital
Truelink Capital, based in Los Angeles, is a private equity firm that focuses on middle-market investments. With an emphasis on technology-enabled and industrial services, Truelink aims to build effective partnerships that promote sustainable growth and value creation. They collaborate closely with management teams, founders, and corporate leaders to foster growth through strategic initiatives and transformative acquisitions.
About GES
GES operates under Viad Corp, a leading global provider engaged in delivering remarkable experiences, including hospitality and exhibition services. Viad’s strategic focus is on providing significant, sustainable growth while ensuring outstanding returns for shareholders. As an S&P SmallCap 600 company, Viad emphasizes excellence in all operational aspects.
Frequently Asked Questions
What does Truelink Capital aim to achieve with the GES acquisition?
The primary goal is to enhance GES' existing services while exploring growth opportunities in technology and creative offerings, aiming for increased market share in the exhibition industry.
How long has GES been in the exhibition industry?
GES has been operational for over 90 years and has established itself as a leader in providing event solutions on a global scale.
What sectors does GES serve?
GES serves a variety of sectors, including healthcare, aerospace, financial services, technology, and retail, providing flexible solutions for both live and virtual events.
Who will lead GES after the acquisition?
Derek Linde will be taking over as President & CEO, bringing his experience and vision for the company's growth together with Truelink Capital.
What is Truelink Capital's investment philosophy?
Truelink Capital focuses on creating long-term value through strategic partnerships, primarily in the industrials and tech-enabled service sectors, driving growth via operational improvements.
