Trisha Ripperger Appointed Senior Vice President at TVB
TVB has officially announced the appointment of Trisha Ripperger as Senior Vice President, Strategic Communications & Category Development. This marks an exciting turn for the trade association that represents America’s local broadcast television industry.
Background on Trisha Ripperger
Ripperger previously held the position of Chief Marketing Officer at Tom Wood Group, where she spearheaded marketing initiatives for 28 different businesses and oversaw a workforce of 1,100 employees. Her impressive track record in managing brand development, digital marketing, and customer acquisition has set her up as a formidable leader. Her experience in local broadcast television has greatly influenced marketing strategies that led to significant growth within Tom Wood’s various ventures.
Excitement for the Future
During her introductory remarks, Trisha expressed her enthusiasm about joining TVB, especially at such a pivotal time for the industry. She emphasized the vital role local broadcast television plays in advertising success and is eager to collaborate with the talented TVB team to advocate the intrinsic value and potential of local broadcasts.
Support from Leadership at TVB
TVB’s president and CEO, Steve Lanzano, shared his excitement regarding Ripperger's appointment, acknowledging her vast experience. He believes she will be instrumental in leading the communications and category development team as they approach 2025 and the opportunities that lie ahead.
Advocacy and Communications at TVB
Ripperger's leadership will steer critical communications initiatives for TVB. Her role will not only focus on public relations but also deepen advocacy efforts and enhance member content strategy. The departure of Abby Auerbach, who retired recently, created the need for a dynamic leader like Ripperger to guide the association forward.
About TVB
TVB serves as the not-for-profit trade association representing America’s local broadcast television landscape, catering to both linear and digital platforms. Members include a wide range of stakeholders, from U.S. television stations to syndicators and advertising sales representatives. TVB is dedicated to promoting effective local media marketing solutions and nurturing advertising investments across various platforms, ensuring that advertising dollars are efficiently utilized.
In its advocacy for local media, TVB equips its members with an array of resources and tools. These are harnessed to support advertisers in maximizing their engagement with local broadcasting opportunities, thereby strengthening the economic viability of community-focused media outlets.
Frequently Asked Questions
Who is Trisha Ripperger?
Trisha Ripperger is the newly appointed Senior Vice President at TVB, previously serving as Chief Marketing Officer at Tom Wood Group.
What are Trisha Ripperger's main responsibilities at TVB?
Her main responsibilities include leading strategic communications, advocacy initiatives, and member content strategy for the association.
What did Steve Lanzano say about Trisha's appointment?
Steve Lanzano, TVB’s president and CEO, expressed great excitement for Ripperger’s appointment, stating her extensive experience makes her a perfect fit for the role.
Why is local broadcast television important?
Local broadcast television plays a crucial role in advertising strategies, effectively driving business growth and community engagement.
What is the mission of TVB?
TVB aims to promote America’s local broadcast television industry and provide valuable resources and marketing solutions to its members and the advertising community.
