TripleLift Enhances CTV Insights with iSpot Partnership
TripleLift, a prominent ad tech platform known for revolutionizing digital advertising, has expanded its partnership with iSpot.tv, a leader in TV and video measurement. This new collaboration introduces streaming competitive intelligence for programmatic clients, providing them with invaluable performance data.
Benefits of the Enhanced Partnership
The extended partnership allows brands and agency partners to access detailed competitive insights, greatly aiding in their Connected TV (CTV) investment strategies. By leveraging iSpot's streaming intelligence, clients are equipped to meet industry benchmarks and stay ahead of their competition. This marks a significant milestone as TripleLift becomes the first exchange to offer such detailed streaming performance data, allowing programmatic clients to make informed decisions on their CTV planning.
Valuable Insights for Programmatic Clients
Andrew King, the General Manager of CTV at TripleLift, emphasizes the importance of this initiative: “We have always aimed to provide unique value for our clients. This partnership with iSpot enables us to offer deeper insights, helping our clients optimize their CTV spending successfully.”
As part of this partnership, TripleLift will integrate data from iSpot's Syndicated Streaming Competitive Dashboard into its existing platform. This new tool is set to revolutionize the way performance and media weight of CTV streaming ads are measured. Historically, obtaining accurate data in the fragmented streaming market has been challenging due to varying measurement methods across platforms.
Understanding Streaming Competitive Analytics
With the introduction of this partnership, TripleLift’s clients will gain insights into Streaming Media Weight, which reflects how much a brand's performance diverges from industry averages. Additionally, they will have access to Streaming Share of Voice metrics that showcase a brand's visibility compared to industry competitors. This comprehensive view enables clients to track which brands are advertising on CTV, gaining insights into campaigns, creatives, and the specific CTV applications in use.
The Impact of Advanced Measurement Tools
As brands navigate the CTV landscape, having a clear understanding of their media weight compared to industry averages is crucial. Clients will be able to analyze how their CTV Media Weight Index stacks up against linear media strategies, empowering them with actionable insights for future campaigns.
Stuart Schwartzapfel, EVP of Media Partnerships at iSpot, underscores the expertise behind their measurement tools: “iSpot has always been a pioneer in ad detection technology. Our collaboration with TripleLift showcases our commitment to providing brands with precise, actionable data in the ever-evolving CTV landscape.”
About TripleLift
TripleLift is dedicated to enhancing digital advertising through innovative creative solutions, quality publisher partnerships, and actionable data insights. Their technology facilitates over a trillion ad transactions monthly, helping brands find their ideal audiences across various platforms, including online video, display, and native ads. Clients choose TripleLift for its commitment to performance, innovative formats, and expert support. As a part of Vista Equity Partners, TripleLift is proud to be an NMSDC-certified minority-owned business, aligning with diverse spending goals and economic inclusion initiatives.
About iSpot.tv
iSpot.tv serves as a reliable cross-platform TV measurement company, relied upon by numerous brands, networks, and agencies for accurate, real-time analysis throughout the TV advertising lifecycle. With a focus on empowering brands with actionable insights, iSpot measures everything from creative effectiveness to audience impact, delivering transparency in TV advertising through its advanced technology. Founded in Bellevue, Washington in 2012, iSpot continues to expand its reach, providing services to hundreds of leading brands across major television networks.
Frequently Asked Questions
What is the significance of the TripleLift and iSpot partnership?
This partnership allows TripleLift clients to access advanced streaming competitive intelligence, improving the planning and execution of their CTV advertising strategies.
How does the Streaming Competitive Dashboard work?
The Syndicated Streaming Competitive Dashboard gives brands insights into performance metrics like Streaming Media Weight and Share of Voice, helping them measure advertisement effectiveness against competitors.
In what ways can clients benefit from iSpot's data?
Clients can better understand their media investments in CTV, ensuring they meet or exceed industry benchmarks and gain competitive advantages.
Is TripleLift recognized for its innovations?
Yes, TripleLift is renowned for its innovative advertising solutions and its commitment to maximizing client performance within the programmatic advertising ecosystem.
Where can I find more information about TripleLift and its offerings?
More information about TripleLift and their services can be found on their official website, where they detail their mission and technological capabilities.
