Trip.com Group Unveils Exciting New Ecosystem
As travelers become increasingly reliant on content creators for inspiration, Trip.com Group has recently launched its innovative initiative, Trip Community. This comprehensive travel-content ecosystem uniquely integrates the Group's content and creator innovations, providing travelers with a seamless planning experience.
Building a Seamless Travel Experience
Trip Community leverages key innovations like Trip.Moments, Influencer 4 Biz, Trip.Planner, Trip.Pulse, Trip.Events, and Local Guides to create a unified platform for content and travel planning.
Core Features of Trip Community
Let's explore these remarkable components contributing to the new travel ecosystem:
- Trip.Moments: This user-friendly platform allows active creators to share their experiences, offering genuine insights and creative travel inspiration.
- Influencer 4 Biz: This collaboration hub connects verified creators with forefront destinations, hotels, and travel service providers, engaging them in lucrative partnerships.
- Trip.Planner: Recognized for its AI-driven capabilities, Trip.Planner transforms complex travel itineraries into effortless and personalized journeys for users.
- Trip.Pulse: This discovery feature enables users to explore trending travel themes and destinations, effectively guiding their planning decisions.
- Trip.Events: An invaluable tool that aggregates global events, helping travelers discover exciting activities and happenings worldwide.
- Local Guides: Combining authentic user insights with expert collaborations, Local Guides delivers precise travel information and practical tips.
By unifying these features, Trip Community positions content at the heart of travel discovery, enriching collaborations between destinations, brands, and creative influencers.
Valuing Creators as Essential Partners
During a recent event held in Istanbul, Mr. Schubert Lou, the CEO of Trip Community, emphasized the importance of seeing creators as integral to their system. He highlighted, "Our mission is to foster an ideal atmosphere where their creativity can truly flourish." This vision underscores the significance of creators within Trip Community.
Trip.Moments: Fostering Creator Engagement
Since Trip.Moments began in 2019, it has become the cornerstone of creator engagement. By October 2025, the platform had attracted over 2.5 million global users. With upward of 12,000 verified creators contributing frequently, Trip.Moments reaches a diverse audience across more than 170 countries.
Influencer 4 Biz: Connecting Passion with Profits
Another essential element of Trip Community is Influencer 4 Biz. This platform acts as a specialized matchmaking tool linking verified creators with prominent travel brands. This past year, connections between creators and businesses grew by nearly 80% month over month. The network now includes over 500,000 travel partners and service providers.
A notable achievement was the Global KOL China Exploration Program, which facilitated collaborations between creators from various countries. The initiative successfully demonstrated the platform's effectiveness, attracting more than 50 merchants and substantially lowering travel expenses for creators.
Empowering Creators Through Financial Incentives
Trip.com Group recognizes the significance of innovation and support by establishing a substantial CNY 100 million (approximately US$14 million) incentive fund aimed at enhancing creator visibility. This fund rewards creators for traffic generation, product sales via Trip Coins, and brand partnerships.
These incentives target major markets, including regions like Japan, South Korea, Thailand, and Malaysia, with future plans to expand into Europe in 2026.
A Vision for Future Connections
Trip Community looks ahead, aiming to deepen the relationship between users and content throughout the travel journey. Mr. Lou underlines, "We aspire to cultivate a community that connects individuals through impactful content, fostering inspiration and emotional connections." This initiative marks a milestone in the company's broader strategy to establish a globally connected, creator-powered travel ecosystem.
About Trip.com Group
Trip.com Group stands as a leading global travel service provider, comprising Trip.com, Ctrip, Skyscanner, and Qunar. The company enables travelers around the world to make informed and budget-friendly bookings for various travel products while providing partners with a platform to connect effectively with users.
Founded in 1999 and publicly listed since 2003, Trip.com Group has emerged as one of the most recognized travel brands globally, with a commitment to pursuing a better world through exceptional travel experiences.
Frequently Asked Questions
What is Trip Community?
Trip Community is an integrated travel-content ecosystem by Trip.com Group that connects travelers with content creators and innovative travel planning tools.
How does Trip Community benefit travelers?
It offers a seamless travel planning experience by leveraging authentic content and insights from verified creators.
What are the key components of Trip Community?
Some key features include Trip.Moments, Influencer 4 Biz, Trip.Planner, and Trip.Pulse, among others.
Who is the CEO of Trip Community?
Mr. Schubert Lou serves as the CEO of Trip Community, focusing on enhancing creator engagement and community growth.
How does Trip.com Group support creators financially?
They have established an incentive fund of CNY 100 million to reward creators based on their contributions and collaborations.