TreeServe Announces Strategic Leadership Appointments
TreeServe Leadership Poised to Drive Growth and Safety Excellence
TreeServe has made significant strides in its leadership team by appointing Cyrus DeVere as Chief Operating Officer and Dane Buell as Vice President of Safety and Compliance. These appointments are aligned with TreeServe's vision of maintaining stellar operational performance and setting industry-leading safety standards.
Cyrus DeVere's Expertise as Chief Operating Officer
Cyrus DeVere comes to TreeServe with extensive experience from his previous role as CEO of A Plus Tree in California. During his tenure, he successfully drove notable growth, significantly increasing revenue and EBITDA. Cyrus is well-recognized in the tree care industry for his exceptional leadership and operational insight. His proven track record makes him an invaluable addition to TreeServe as he prepares to enhance operational capabilities and support business development.
In his new role, Cyrus will be instrumental in scaling TreeServe to meet continued growth demands, bringing a wealth of knowledge and experience in the tree care sector.
Dane Buell Joins as Vice President of Safety and Compliance
TreeServe also welcomes Dane Buell, who will serve as Vice President of Safety and Compliance. Dane has a robust background in the tree care industry, having spent over two decades at prominent organizations such as Valley Crest and SavATree. His extensive experience in safety program development positions him as a key player in enhancing safety protocols across TreeServe's operations.
Dane's focus will be on implementing effective safety measures across partner businesses, aligning with TreeServe's commitment to maintaining the highest safety standards within the industry.
About TreeServe's Vision for the Future
TreeServe operates with a clear mission — to Replant, Restore, and Revive the landscapes it touches. The company prides itself on providing exceptional service to customers while ensuring that each tree care business it partners with benefits from shared knowledge and operational excellence. This focus on collaboration sets TreeServe apart as it establishes a thriving network of businesses dedicated to enriching their industry.
Cheri Michaels, the CEO of TreeServe, expressed her excitement about the appointments of Cyrus and Dane, stating that their combined expertise will greatly enhance TreeServe's operational performance and commitment to safety. According to her, their leadership is crucial for supporting both partners and clients in the ongoing growth journey.
Key Statements from Leadership
Michael Khutorsky, the Senior Managing Director for Soundcore, emphasized the importance of these appointments for TreeServe, stating that they represent significant progress for the company. He sees Cheri assembling an exceptional team that is poised to achieve great things within the industry.
TreeServe's Market Position and Goals
Established in 2025 with the backing of Soundcore Capital Partners, TreeServe is rapidly advancing as a leader in the tree care services sector. Operating four major providers, TreeServe specializes in tree trimming, pruning, tree and stump removal, plant healthcare, and emergency services across various markets, especially focusing on higher growth metropolitan areas in the Northeast, Southeast, and Midwest regions of the United States.
As TreeServe continues to expand, it is searching for additional acquisition opportunities to further solidify its presence in the tree care domain. Potential partners and businesses interested in joining the TreeServe network can reach out to Danny New for discussions on collaborative opportunities.
About Soundcore Capital Partners
Soundcore Capital Partners, founded in 2015, is a private equity firm noted for its focused strategy on buy-and-build investments within the lower middle-market. With a successful track record of completing numerous acquisitions, Soundcore aims to enhance value across different sectors, including business and outsourced services as well as specialty manufacturing. This strategic investment approach underpins the growth and success of its partner companies, including TreeServe.
Frequently Asked Questions
What are the key appointments at TreeServe?
Cyrus DeVere becomes Chief Operating Officer and Dane Buell is the new Vice President of Safety and Compliance.
What is TreeServe's mission?
TreeServe's mission is focused on Replanting, Restoring, and Reviving landscapes through exceptional tree care services.
What experience do the new executives bring?
Cyrus has a history of leadership in the tree care industry, while Dane brings decades of expertise in safety program development.
How is TreeServe positioned in the market?
TreeServe operates in high-growth areas across the Northeast, Southeast, and Midwest U.S., focusing on creating a network of leading tree care providers.
Who is behind TreeServe?
TreeServe was created with the backing of Soundcore Capital Partners, which specializes in building platform companies in various sectors.
