Treble Unveils New Hardtech Practice Group for Growth
Treble, a leading earned media B2B technology public relations agency, has exciting news to share. The agency has recently launched a dedicated Hardtech Practice Group designed to help businesses speed up their brand awareness and revenue growth in an increasingly competitive environment.
Expanding Treble’s Specialization
This new division marks Treble's fourth specialized area, complementing existing practice groups focused on Cybersecurity, Enterprise Technology, and Artificial Intelligence. By establishing the Hardtech Practice Group, Treble aims to serve a sector poised for significant growth, catering to clients in an industry that is becoming crucial in the digital landscape.
Leadership and Vision
Will Kruisbrink, Treble’s vice president, will lead the Hardtech Practice Group from the agency's San Francisco office, a historical center for advancements in physical technologies. Treble has invested considerably in senior-level talent over the past two years, enhancing its content program with former journalists. This strategic investment positions Treble for immediate success and long-term growth in the evolving media landscape.
The Rise of Hardtech Innovation
Ethan Parker, founder and CEO of Treble, emphasizes the transformative nature of hardtech across various industries. He notes that venture capitalists are increasingly directing their investments toward hardtech because of its potential to disrupt traditional business models. Treble is particularly focused on collaborating with companies that address environmental issues, recognizing that hardtech innovation is essential for initiatives such as clean energy and sustainable manufacturing.
Successful Collaborations
Notably, Salient Motion, an innovator in aerospace hardtech, recently engaged with Treble through its Elevate program. The collaboration kicked off with the announcement of Salient Motion’s funding round, which garnered attention in prominent publications including TechCrunch and Aviation Week. The results of this strategic partnership have led to direct revenue growth for Salient Motion.
Diverse Clientele and Impact
Treble’s hardtech clients represent a diverse array of industries, showcasing the agency’s broad expertise. For example, Accelsius develops advanced liquid cooling technologies for high-performance computing. Similarly, Fabric provides automated solutions for grocery and retail fulfillment, while Furno designs efficient cement kilns to reduce energy usage.
Rich Perley, the chief marketing officer at Accelsius, praised Treble for its ideas and execution in enhancing visibility and brand recognition. Meanwhile, Vic Pascucci III, co-founder at Energy Capital Ventures, commended Treble's efforts in driving media coverage across various channels, which has been pivotal during funding launches.
Unmatched Approach and Results
Treble employs a comprehensive strategy that combines corporate communications with a responsive approach to industry trends. This strategy encompasses a focus on earned media relations while extending its capabilities to include analyst relations, social media outreach, and expert commentary.
Treble’s Successful Track Record
Since its establishment in 2013, Treble has been instrumental in helping 26 startups navigate the path to acquisitions or public offerings. With three IPOs and over 100 funding announcements in its portfolio, the agency boasts successful exits involving notable companies such as TrendKite, Favor, and StackEngine. These achievements underscore Treble's effectiveness in driving market success for its clients.
Recognition and Awards
In recognition of its excellence in public relations, Treble was named Technology Agency of the Year in 2023, as highlighted by various industry accolades. The agency is constantly evolving and adapting to meet the needs of its varied clientele, solidifying its position as a leader in the technology public relations sector.
Frequently Asked Questions
What is Treble's new Hardtech Practice Group aimed at?
The Hardtech Practice Group at Treble is focused on assisting businesses in increasing brand awareness and drive revenue growth within the hardtech sector.
Who leads Treble's Hardtech Practice Group?
Will Kruisbrink, Treble’s vice president, leads the Hardtech Practice Group from the agency's San Francisco office.
How does Treble support its clients?
Treble offers a comprehensive range of public relations services, including earned media relations, analyst outreach, and strategic content creation to drive business results.
What industries do Treble's clients come from?
Treble's clients span multiple sectors, including aerospace, technology, manufacturing, and energy, showcasing its wide-ranging expertise in hardtech.
What are Treble's notable achievements?
Treble has facilitated over 26 successful exits, including three IPOs and numerous funding rounds, demonstrating its effectiveness in the public relations domain for startups and established companies alike.
