Treasure Global Expands Through Strategic Acquisition
Treasure Global Inc. (NASDAQ: TGL), a prominent technology leader in Southeast Asia, has announced an impactful acquisition that aims to bolster its core fintech operations. The Company has acquired Quarters Elite Advisory Sdn Bhd, a respected Malaysian financial advisory firm that manages assets worth around USD 150 million. This strategic move is poised to enhance the capabilities of Treasure Global in delivering digital solutions efficiently across the region.
Empowering Financial Services with Established Networks
The acquisition of Quarters Elite significantly strengthens Treasure Global’s OXI Wallet commercialization strategy. With a robust network of over 350 financial consultants and nearly 3,000 clients, Quarters Elite provides a ripe channel for engaging users and securing a competitive edge in the evolving digital financial landscape of Southeast Asia. Treasure Global's leadership anticipates that leveraging Quarters Elite’s established presence will streamline user acquisition efforts and heighten engagement with the OXI Wallet.
Projected Revenue Growth and Market Penetration
Treasure Global’s projections indicate that this acquisition could unlock a substantial revenue opportunity, estimated to reach approximately USD 150 million over the long term. This revenue potential is driven by Quarters Elite’s rich advisory experience across various segments, including individuals, families, small to medium enterprises (SMEs), and corporations. Moreover, the increasing integration of digital financial solutions in daily activities will further promote OXI Wallet's adoption.
Enhancing User Acquisition Strategies
By positioning Quarters Elite as a marketing and distribution partner for the OXI Wallet, Treasure Global aims to provide a cost-effective solution to broaden its reach across Malaysia and potentially other Southeast Asian markets. The company is optimistic that the existing nationwide advisor network offers a significant advantage over traditional digital-only channels, which typically come with higher customer acquisition costs.
Strengthening the Fintech Ecosystem
The newly formed ecosystem aims to facilitate rapid scaling, boost transaction velocity, and enhance revenue predictability for OXI Wallet. Set to launch in the first half of 2026, the platform is expected to play a crucial role in Treasure Global’s overarching fintech strategy. The acquisition ensures that Treasure Global can benefit from overriding commissions, further driving revenue derived from Quarters Elite’s distribution efforts.
Building Long-Term Value Through Innovation
According to Carlson Thow, the CEO of Treasure Global, the alliance with Quarters Elite represents an opportunity to efficiently tap into market potential through a relationship-driven approach. This enables the company to manage user growth costs while delivering recurring income and fostering long-term value for its shareholders.
Luis Tee, the founder of Quarters Elite, also echoed this sentiment as he emphasized their commitment to providing clients with regulated digital wealth solutions, alongside traditional financial frameworks. This degree of integration allows for a more comprehensive service offering that aligns with their clients' trust and governance expectations.
About Quarters Elite and Treasure Global
Quarters Elite, established in 2023, is a strategic advisor in Malaysia’s financial landscape with a focus on long-term wealth management. It specializes in corporate advisory, family fund planning, and trust structuring, tailored to meet the diverse needs of clients. On the other hand, Treasure Global distinguishes itself with its flagship product, the ZCITY Super App, designed to enhance digital transformation in retail services. As of mid-2025, ZCITY has amassed over 2.7 million registered users, showcasing Treasure Global’s influence in Malaysia's digital economy.
Contact Information
For further inquiries, please reach out to the Investor Relations Team at Treasure Global via email: ir_us@treasureglobal.org.
Frequently Asked Questions
What is the significance of the Quarters Elite acquisition?
The acquisition enhances Treasure Global's user acquisition strategy and supports the scaling of the OXI Wallet.
How does the acquisition affect revenue projections?
It potentially unlocks a revenue opportunity of up to USD 150 million by leveraging Quarters Elite's established network and expertise.
When is the OXI Wallet expected to launch?
The OXI Wallet is slated for release in the first half of 2026.
What services does Quarters Elite specialize in?
Quarters Elite focuses on family fund planning, corporate advisory, and wealth management solutions.
How does Treasure Global aim to attract users to the OXI Wallet?
Through Quarters Elite’s vast advisor network, Treasure Global aims to provide a trusted and efficient channel for user acquisition.
